New Guide Delivers Customized Viewing at User Level, Enhanced Navigation and More Recording Options
ATLANTA – December 18, 2012
Cox Communications has announced enhancements to its premium TV product, Cox Advanced TV Plus, with an upgrade to the Trio Program Guide. The enhanced Trio Guide will allow customers to:
- Receive personal recommendations for up to eight users in a household, based on the movies and shows they already love to watch
- Pause live TV from any TV in the Whole Home DVR network
- Navigate TV Listings faster and easier with additional time slots
Cox the first U.S. multichannel video operator to offer individualized recommendations for video on the television.
The updated Trio Program Guide debuted in select Cox markets in late November and will be deployed to Cox’s entire footprint by the end of this month. The upgrade is free and seamless to existing Cox Advanced TV Plus customers.
“We are making significant investments in our video experience based on customer and enhanced usability insights,” said Len Barlik, Cox Communications executive vice president of product management and development. “Customers want their viewing experiences to reflect their personal interests. Our new video products and services take their experience to the next level.”
The updated Trio guide features the ability for customers to receive personalized recommendations for programs based on the customers’ viewing habits. Using a sophisticated technology developed in collaboration with ThinkAnalytics, the guide analyzes individual viewing patterns and preferences, providing users recommendations that match their own viewing habits. Users have the option to “like”, “dislike,” or “suspend”, further improving the recommendations they receive. Recommendations can be customized for up to eight unique users in a home for a personalized viewing experience.
“Cox’s Trio Program Guide sets a new bar for live and personalized TV recommendations in the U.S.,” said Peter Docherty, CTO of ThinkAnalytics. “ThinkAnalytics Intelligent Navigation brings together live TV, VOD, and DVR viewing histories to provide recommendations that are truly personalized. We’re very proud to partner with Cox on this groundbreaking innovation.”
In addition to the personalized recommendations, the Trio guide features enhanced navigation to make content browsing even easier. Partnering with Cisco, Cox developed the guide with a larger view of the TV Listings expanding from three to five time slots. Users are able to see more of the programs scheduled to air on a Trio single screen. Also, users can pause live TV in real time from any TV on the Whole Home DVR network. More recording options have been added including the ability to replay a scene in slow motion or rewind and fast forward frame-by-frame.
“As a continuation of our role as prime integrator for the Cox Trio platform, we are excited to be working with third parties like Think Analytics to enable a world class experience for Cox subscribers,” said Nick Thexton, chief technology officer, Service Provider Video Technology Group, Cisco. “In our role as professional services partner, we are proud to be supporting Cox with the development of a rapidly evolving technology platform that ensures a personalized viewing experience, bringing relevant content closer to the viewer.”
About Cox Communications
Cox Communications is a broadband communications and entertainment company, providing advanced digital video, Internet, telephone and wireless services over its own nationwide IP network. The third-largest U.S. cable TV company, Cox serves 6.2 million residences and businesses. Cox Business is a facilities-based provider of voice, video and data solutions for commercial customers, and Cox Media is a full-service provider of national and local cable spot and new media advertising. Cox is known for its pioneering efforts in cable telephone and commercial services, industry-leading customer care and its outstanding workplaces. For seven years, Cox has been recognized as the top operator for women by Women in Cable Telecommunications; for five years, Cox has ranked among DiversityInc’s Top 50 Companies for Diversity, and the company holds a perfect score in the Human Rights Campaign’s Corporate Equality Index. More information about Cox Communications, a wholly owned subsidiary of Cox Enterprises, is available at www.cox.com and www.coxmedia.com.
ThinkAnalytics is the leading provider and most widely deployed real-time personalized content recommendations engine in the market today, bringing together intelligent search with comprehensive media content recommendations. ThinkAnalytics Recommendations Engine broadens customers’ tastes with a unique personalized experience for live Linear TV, VOD and over-the-top, delivered through multiple platforms including the set-top box, Web, IPTV, tablet, mobile, and more. ThinkAnalytics’ technology services more than 80 million viewers, across 16 countries worldwide. ThinkAnalytics is a private, employee-owned company. ThinkAnalytics is headquartered in the United Kingdom with offices in Europe and the United States, and has partnerships with leading media corporations worldwide. For more information: www.ThinkAnalytics.com.