ThinkAnalytics and Thuuz Sports Sign Global Reseller Agreement for Sports Personalization and Recommendations

LONDON and PALO ALTO, Calif. – September 3, 2014  ThinkAnalytics™, developer of the award-winning and world’s most deployed multiplatform TV search and recommendations engine, today announced its global reseller agreement with Thuuz, Inc., provider of a mobile and connected TV service that helps sports fans discover and connect to sports programming. The joint solution enables multi-platform service providers and content owners to offer a customized sports service that helps viewers get more value from their sports packages.

By combining Thuuz™ Sports’ discovery services with ThinkAnalytics’ Recommendations Engine, including ThinkSports, service providers and programmers can offer sports recommendations with real-time ratings, headlines, and alerts that make it easier for fans to discover, watch, and keep tabs on sports programming based on their own preferences. ThinkSports is the largest global source of pre-tagged metadata for sports enabling intelligent search and personalized content recommendations. Thuuz’s proprietary technology uses real-time dynamic data and social feeds along with other sources to rate live sporting events and alert fans when their defined “excitement level” reaches peak levels.

Sports navigation is broken, leaving consumers to struggle to find a great game, or worse yet, miss out on history making moments,” said Warren Packard, CEO of Thuuz. “Given the critical role that sports programming plays in subscription services, we believe this partnership with ThinkAnalytics helps solve a fundamental problem by personalizing consumer experiences and making it easy for users to find the sports content they love and discover new programming.

In addition to movie and television enthusiasts, sports fans are key constituents. Adding a world class, sports discovery engine to our market leading discovery and recommendations engines will help us capture and recommend this unique type of live, linear content,” said Rich Soucie, Vice President of Business Development, ThinkAnalytics. “By expanding our relationship with Thuuz we can offer a truly personalized platform for sports, movies and television that keeps track of must see sporting events and personalizes it for each consumer in real time.

ThinkSports makes it simple to track live and upcoming matches and events, as well as event highlights and athlete interviews. Featuring the industry’s most comprehensive data and text mining platform, ThinkAnalytics’ Recommendations Engine delivers personalized, multi-screen recommendations that combine multiple sources of data in 17 languages. ThinkAnalytics has a customer base of over 50 video service and content providers including Fox, Cox Communications, Liberty Global, BSkyB, Swisscom, Viaplay, Unitymedia in Germany and Zon in Portugal. The platform is available as a cloud-based, on-premise or hosted solution.

About Thuuz

Thuuz is an award-winning mobile and connected TV service revolutionizing how sports fans discover and connect to sports programming. Thuuz consumer applications and partner products are designed to increase audience size for televised and streamed sporting events. Thuuz partners with leading TV providers, wireless carriers, consumer electronics companies and sports networks. Thuuz was founded in 2010, and is headquartered in Palo Alto, California.

About ThinkAnalytics

ThinkAnalytics is the leading provider and most widely deployed real-time personalized content and recommendations engine in the market today, bringing together intelligent search with comprehensive media content recommendations. ThinkAnalytics’ Recommendations Engine broadens customers’ tastes with a unique personalized experience for live linear TV, VOD and over-the-top, delivered through multiple platforms including the set-top box, Web, IPTV, tablet, mobile, and more. The Emmy® Award winning technology services more than 130 million subscribers worldwide. ThinkAnalytics is a private, employee-owned company. ThinkAnalytics is jointly headquartered in the US and United Kingdom with offices in London, Glasgow, Los Angeles and Sunnyvale, and has partnerships with leading media corporations worldwide. For more information please go to: www.ThinkAnalytics.com.