ThinkAnalytics broadens reach with ThinkInsight customer and video insight data platform

  • ThinkAnalytics increases market penetration with five new customer wins to date in 2017
  • ThinkInsight builds on TV and video data analytics to give pay-TV/OTT players a holistic view of their business
  • Industry’s first customer insight data platform features actionable dashboards to give operators a real-time view of KPIs, trends and viewer behavior

ThinkAnalytics today announced that it is broadening its reach with ThinkInsight, the first customer and video insight data platform designed and built specifically to meet the needs of pay-TV/OTT players. The move is in response to growing operator demand for real-time, actionable insights from their data and a 360-degree view of subscribers. ThinkInsight will be a major discussion topic for ThinkAnalytics at NAB South Hall Upper – SU10115.

ThinkInsight uses dashboards and actionable analytics to build a holistic view of customer behavior in real-time across all channels as well as reporting on key KPIs. Its easy-to-use dashboards give operators actionable insights for personalized customer viewing and marketing campaigns, and for negotiations with content providers about content value.

ThinkInsight enables customers to use insights gained from real-time data to create new revenue streams – for example handing off this information to a dynamic ad insertion platform or other third-party service.

ThinkInsight is a modular platform that incorporates the ThinkAnalytics Search and Recommendations Engine, ThinkBigData, and ThinkMarketing suite of products; it also integrates seamlessly with third-party data sources. Customers can choose to add functionality as their business requirements evolve.
By also encompassing editorial, analysis, promotions and marketing tools, ThinkInsight makes it easy to act on data to develop new content and pursue advertising revenue opportunities.

The decision to become the industry’s go-to vendor for data-driven customer insights comes on the back of strong financial growth. For the six-month period ending 31 December 2016, revenues were up 25% and profits up 35% year on year. This was fuelled by strong traction across all territories where the company has operations, including North America, Europe, Asia and Latin America. 2017 has also started strongly, with five new customers signed up since 1 January.

The ThinkAnalytics Recommendations Engine now serves over 75 billion recommendations a month. In customers up to 80% of viewing is of content recommended by the ThinkAnalytics engine.

“The pay-TV/OTT market is at an interesting stage. Intense competition for viewers’ eyeballs, combined with the rise in the number of households with multiple subscriptions, means that making customer data work harder is essential,” said Peter Docherty, Founder and Chief Technology Officer, ThinkAnalytics.

“Our discussions with customers and prospects reinforce the view that there is latent demand for a data-driven TV insight platform addressing key industry KPIs that will help to boost loyalty, ARPU, customer experience and most importantly develop new revenue streams with new and improved use cases and advertising campaigns. ThinkInsight is the result. Drawing on our 20 years’ experience in advanced analytics and machine learning, it is the first customer insight platform designed for the TV market.” Docherty added.

ThinkAnalytics’ flagship solution is the ThinkAnalytics Search and Recommendations Engine, the most widely deployed real-time, personalized content and recommendations engine.

More recently, the company has broadened its reach with ThinkInsight, the industry’s first Customer and Video Insight Data Platform built specifically to meet the needs of pay-TV/OTT players. ThinkInsight incorporates the ThinkAnalytics Search and Recommendations Engine ThinkBigData, and ThinkMarketing suite of products. It gives pay-TV/OTT players a holistic view of their business, enabling them to better address key industry KPIs that will help to boost loyalty, ARPU, customer experience and develop new revenue streams.

All ThinkAnalytics’ solutions are available as a cloud service or on-premise.

The company’s customer base of over 70 video service providers serves more than 200 million subscribers worldwide. Customers include Cox Communications, Liberty Global, Sky, Swisscom, Astro, Singtel, Vodafone and KPN.

ThinkAnalytics is a private, employee-owned company with offices in UK, USA, Singapore and India.

In 2014 ThinkAnalytics received an Emmy® Award for Technology and Engineering from the National Academy of Television Arts & Sciences (NATAS).