ThinkAnalytics™ Launches ThinkMovies and ThinkTV: Enhanced Metadata Libraries for Personalized Discovery

IBC 2012 – Hall 1, Stand D93 – August 28, 2012

ThinkAnalytics™, the world’s most widely deployed multi-platform media content Search and Recommendations Engine, has launched ThinkMovies and ThinkTV, two enhanced metadata libraries that integrate with
ThinkAnalytics’ Recommendations Engine to further aid intelligent navigation and personalized discovery and ultimately raise ARPU and improve customer satisfaction & loyalty.

These modules represent the largest sources of pre-tagged metadata for movies and TV and are the latest tools to help pay-TV subscribers find content outside their usual eight viewing channels by making it easy to explore integrated content in the linear EPG and VOD/OTT libraries. They enable the extraction and understanding of real meaning from the content metadata to further aid the personalisation & discovery process.

ThinkAnalytics’ Recommendations Engine has been deployed by more than 25 service providers including BSkyB, Virgin Media, ITV, and Telenet, and currently delivers intelligent navigation to more than 70 million licensed subscribers across the globe.

Available immediately, ThinkMovies includes over 500,000 movie titles worldwide, in over twenty languages; new content will be added at a rate of around 10,000 titles a month. Also available immediately, ThinkTVincludes over 10,000 moods, tags, keywords and synonyms for regional TV shows across the globe and supports ten languages. ThinkMovies and ThinkTV provide service providers with the most comprehensive set of metadata tags available today, covering linear EPG, VOD and OTT content, as well as other connected content such as games and music.

The Enhanced Metadata Libraries are automatically generated by combining external metadata provider sources using the ThinkAnalytics data and text mining capabilities and Recommendations Engine; this enables service providers to add extensive metadata tags relating to key features and moods that better capture the essence of each movie, TV show, game or piece of music.

“As the pool of content available to consumers continues its inexorable rise, service providers understand the benefit of using a Recommendations Engine that has been designed from the ground up to handle live linear TV, and not just static VOD/OTT content. By integrating ThinkMovies and ThinkTV with ThinkAnalytics’ advanced and proven Recommendations Engine, service providers have yet another tool at their disposal as they strive to offer consumers even more relevant, personalized content. Adding ThinkMovies and ThinkTV to the mix can further boost our service provider customers’ ability to cross- and up-sell and to reduce subscriber churn,” commented Eddie Young, Chairman, ThinkAnalytics.

ThinkAnalytics provides recommendations that can be delivered to consumers via STB, Web, tablet, mobile, connected TV, email and other channels. The platform goes beyond generic household-wide content recommendations by offering individualised recommendations. ThinkAnalytics’ analysis and reporting functions provide detailed insight into subscriber viewing patterns while protecting viewer privacy that aids in customer acquisition, cross and up sell, and increases customer and brand loyalty.

The ThinkAnalytics platform supports a wide range of languages including: English, French, German, Dutch, Italian, Portuguese, Spanish and Turkish; more languages and dialects will be added over the coming months.

About ThinkAnalytics

ThinkAnalytics is the leading provider and most widely deployed real-time personalized content recommendations engine in the market today, bringing together intelligent search with comprehensive media content recommendations. ThinkAnalytics Recommendations Engine broadens customers’ tastes with a unique personalized experience for live Linear TV, VOD and over-the-top, delivered through multiple platforms including the set-top box, Web, IPTV, tablet, mobile, and more. ThinkAnalytics’ technology services more than 70 million viewers, across 16 countries worldwide. ThinkAnalytics is a private, employee-owned company. ThinkAnalytics is headquartered in the United Kingdom with offices in Europe and the United States, and has partnerships with leading media corporations worldwide. For more information: www.ThinkAnalytics.com.