Build New Revenue Streams
Optimize the value of your ad inventory by letting brands and advertisers run hyper-targeted, impactful and affordable ad campaigns across broadcast and streamed TV.
Available as a cloud-based managed service, ThinkAdvertising is the ultimate addressable advertising solution.
It uses profiling data and intelligence gained from AI and machine learning algorithms to hyper-segment audiences, building a detailed picture of individual-level viewing behavior over time.
These insights can be blended with third-party financial and demographic data and fed into your ad insertion system to help decide on the best ad to serve.
ThinkAdvertising understands moods and emotions inherent in the content, and indicated by viewer behaviour, so advertisers can match ads by mood/emotion to elicit a better campaign response.
And our dashboards make it easy for advertisers to drill down through 30,000+ attributes to segment audiences, based on specific characteristics, for an impressive ROI.
In a nutshell, ThinkAdvertising provides advertisers with an affordable way to reach relevant audiences, delivers ads that resonate with viewers, and helps you build new revenue streams.
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Deep Viewing Insights
Eddie Young
Chairman
In 2001 Eddie Young, along with the management team of ThinkAnalytics, acquired the company from its Nasdaq-listed parent, Gentia. Since then Eddie has led the company’s sales and business strategy.
Eddie has over 25 years in sales and management. In 1990, he established ACS (UK) an enterprise IT consultancy, and sold it to Dell in 2006 to form a significant part of Dell’s European Consultancy Practice. Eddie is also Founder and Chairman of ECS, one of the UK's largest Cloud Services and Digital Transformation companies.
Eddie has a degree in Economics from Aberdeen University and a masters from the University of Natal (SA).
With enriched metadata you can merchandize your content better and deliver personalized experiences for individual viewers, boosting engagement.
ThinkMetadata is a fully automated solution that enriches metadata for better discovery and deep personalization in more than 43 languages.
Because ThinkMetadata keeps on top of the ever-changing content items available, there is no need to resort to time-consuming manual classification or rely on third-party services.
Our metadata enrichment capabilities extend to the creation of multiple genres/sub-genres and mood descriptors that capture the intricate nuances of a show, event or movie.
By understanding your content better, ThinkMetadata ensures viewers never miss the chance to watch those important new, big-budget and prime-time programs.
ThinkMetadata is a fully automated solution that enriches metadata for better discovery and deep personalization in more than 43 languages.
ThinkMetadata is a fully automated solution that enriches metadata for better discovery and deep personalization in more than 43 languages.