Iskon chooses ThinkAnalytics to boost viewer engagement


  • IPTV customers will, for the first time, benefit from integrated search and recommendations across linear TV and VOD
  • The ThinkAnalytics Recommendation Engine is seamlessly integrated with the new UI, developed by Beenius
  • Owned by Croatia Telecom (Hrvatski Telekom), a Deutsche Telecom subsidiary, Iskon Internet is the first provider in Croatia to go live with worldwide leaders ThinkAnalytics

London and Los Angeles – 5th October 2017 ThinkAnalytics™, developer of the world’s most deployed multi-platform TV search and recommendations engine, today announced that Iskon Internet, which is owned by Deutsche Telekom subsidiary Croatia Telecom (Hrvatski Telekom), has selected ThinkAnalytics for its IPTV service.

The latest version of is now live and features a new set-top box UI from middleware vendor Beenius, which is fully integrated with the ThinkAnalytics Recommendations Engine.

The triple-play operator chose ThinkAnalytics because of its market-leading functionality and credentials – specifically its sophisticated personalization and metadata tools that are proven to increase viewer satisfaction and drive engagement.

ThinkAnalytics uses machine learning to analyze viewers’ interests and previous viewing behavior, meaning that subscribers find new live TV and VOD content they want to watch quickly and easily. Operators generally see a sizeable uplift in viewer engagement and satisfaction with results showing that ThinkAnalytics, provides80 to 90% of viewing resulting from intelligent search and content recommendations.

“Our goal is to ensure that we always provide our customers with the best possible service – and we can see from the impressive uplift statistics experienced by other ThinkAnalytics customers that adding their technology will help viewers to find content they want to watch far more easily, and keep them engaged for longer on our platform. We anticipate that the vast majority of viewing will come from the Recommendations Engine going forward, giving our customers the best user experience in the market today,” said Krešimir Madunović, CEO, Iskon.

“Our search and recommendations engine offers customers like Iskon a fast return on investment and the ability to get to know their customers’ viewing tastes and preferences much better. The result is a more engaged and loyal subscriber base,” said Peter Docherty, Founder and Chief Technology Officer, ThinkAnalytics.

About Iskon

Iskon Internet is a Croatian triple-play provider offering an IPTV service. The company is wholly owned by Croatia Telecom (Hrvatski Telekom), a Deutsche Telecom subsidiary.

About ThinkAnalytics

ThinkAnalytics’ flagship solution is the ThinkAnalytics Emmy® Award Winning Search and Recommendations Engine, the most widely deployed real-time, personalized content and recommendations engine.

More recently, the company has broadened its reach with ThinkInsight, the industry’s first Customer and Video Insight Data Platform built specifically to meet the needs of pay-TV/OTT players. ThinkInsight incorporates the ThinkAnalytics Search and Recommendations Engine ThinkBigData, and ThinkMarketing suite of products. It gives pay-TV/OTT players a holistic view of their business, enabling them to better address key industry KPIs that will help to boost loyalty, ARPU, customer experience and develop new revenue streams.

The company’s customer base of over 70 video service providers serves more than 220 million subscribers worldwide. Customers include Cox Communications, Centurylink, Liberty Global, Rogers, Sky, Swisscom, Singtel, Vodafone and KPN. The ThinkAnalytics Recommendations Engine now serves over 75 billion recommendations a month and is available as a cloud service or on premise

ThinkAnalytics is a private, employee-owned company with offices in UK, USA, Singapore and India.