- IVA metadata and ThinkAnalytics’ Recommendations Engine expand personalized content recommendations worldwide
- Joint solution combines trailers, previews and interviews from IVA with ThinkAnalytics’ ThinkTV, ThinkMovies and ThinkSports metadata libraries
LONDON and LOS ANGELES – January 22, 2014 ThinkAnalytics™, developer of the world’s most deployed multiplatform TV search and recommendations engine, and Internet Video Archive (IVA), the world’s largest online trailer service, today announced the two companies have entered into a new metadata matching agreement. Under today’s deal, IVA’s entertainment metadata will be matched to the ThinkAnalytics Search and Recommendations Engine, to enhance consumers’ individualized multiplatform content recommendations.
The joint solution delivers personalized search and recommendations with embedded movie trailers, previews and interviews, giving consumers more ways to discover content. The robust offering integrates IVA’s portfolio of promotional content with ThinkAnalytics’ ThinkTV, ThinkMovies and ThinkSports metadata libraries giving service providers and content providers the most comprehensive set of metadata tags available today, covering movies, entertainment, linear EPG, VOD, OTT, and sports content.
The resulting repository marries IVA’s one million video files to ThinkAnalytics’ ThinkMovies with over 500,000 movie titles, in more than 20 languages. Additionally, customers will have access to ThinkTV, which includes10,000 moods, tags and keywords for regional TV shows, and ThinkSports, covering 50 sports across more than 20 countries.
“Personalization is a vital component in content discovery and guidance,” said Rhodes Mason, Senior Vice President of Business Development for IVA. “ThinkAnalytics’ recommendations engine is an excellent choice for IVA clients to raise their engagement rates.”
“Trailers and previews help connect consumers to additional purchase options, and are key to delivering new content recommendations tailored to the individual, across platforms and devices,” said Christy Martin, Chief Technical Advisor, ThinkAnalytics. “We’re pleased to work with IVA, as one of the world’s foremost distributors of online promotional content, to help viewers discover new programs and movies, and broaden their viewing habits.”
IVA is the world’s largest online trailer service, distributing promotional content online for movies, TV shows, and video games. The company’s database archives over 500,000 unique assets from 1000 content providers. The IVA affiliate network includes such well-known names as Comcast, Verizon, Fandango, B&N.com, The New York Times, Flixster, and Sony Electronics. It has an audience reach of 450 million and has delivered over 5 billion plays. IVA’s cloud-based media service reaches any audience on any screen with the number one piece of entertainment related information sought by consumers: trailers. Internet Video Archive
ThinkAnalytics is the leading provider and most widely deployed real-time personalized content and recommendations engine in the market today, bringing together intelligent search with comprehensive media content recommendations. ThinkAnalytics Recommendations Engine broadens customers’ tastes with a unique personalised experience for live linear TV, VOD and over-the-top, delivered through multiple platforms including the set-top box, Web, IPTV, tablet, mobile, and more. ThinkAnalytics’ technology services more than 130 million subscribers worldwide. ThinkAnalytics is a private, employee-owned company. ThinkAnalytics is jointly headquartered in the US and United Kingdom with offices in London, Glasgow and Los Angeles, and has partnerships with leading media corporations worldwide. For more information please go to: www.ThinkAnalytics.com.