Pace middleware now integrated with ThinkAnalytics Recommendation Engine to enable personalized content recommendations on set-top boxes around the world
London – Sept 05, 2012
ThinkAnalytics™, the world’s most widely deployed multiplatform TV recommendations engine, today announced that its ThinkAnalytics Recommendations Engine has been integrated with Cobalt media headendand software from Pace (LSE: PIC), a leading developer of technologies, products and services for global broadband and broadcast markets. Together, ThinkAnalytics and Pace provide operators with immersive TV experiences that are personalized to the individual, complete with real-time Intelligent Navigation, content discovery and personalized multi-platform recommendations, and other next-generation capabilities.
“We work hard to stay a step ahead of the market, so our customers have the flexibility to incorporate the latest services at their own choosing. With intelligent search and content recommendations operators can help simplify content discovery, and present new programming options that personalize the overall TV experience,” said Chris Briggs, SVP Products and Solutions, Pace. “ThinkAnalytics’ recommendations platform scales to fit the needs of our mutual customer base and they have years of proven personalized content recommendations deployment. We look forward to an ongoing relationship, as we continue to expand services and develop new capabilities together.”
“Pace continues to be at the forefront of digital TV technology, enabling operators to bring the most exciting new TV experiences to subscribers with scale. We are proud to be part of the ecosystem that brings Intelligent Navigation with additional value and personalization,” said Peter Docherty, CTO, ThinkAnalytics. “This partnership underscores the importance that robust recommendations and intelligent viewing play in helping service providers maximize their TV content. We are pleased that our technology is helping bring a better entertainment experience on large-scale, multi-platform deployments worldwide.”
ThinkAnalytics’ Recommendations Engine has been deployed by more than 25 service providers, including BSkyB, Virgin Media, ITV, and Telenet, and currently delivers Intelligent Navigation to more than 70 million licensed subscribers across the globe. The company provides recommendations that can be delivered to consumers through any touch point, such as set-top box, Web, tablet, mobile, or email, from the same centralized system. The platform goes beyond generic household-wide content recommendations by offering individualized recommendations that are customized for each member of the household. ThinkAnalytics’ analysis and reporting functions provide detailed insight into subscriber viewing patterns while protecting viewer privacy that aids in customer acquisition, cross and up sell, and increases customer and brand loyalty.
Cobalt media head end is part of Pace’s Elements software suite that delivers customizable, fast, highly visual and interactive services across all devices. Cobalt attaches detailed metadata to content to support easy search and discovery, helping service providers maximise revenue opportunity from their valuable content.
ThinkAnalytics is the leading provider and most widely deployed real-time personalized content recommendations engine in the market today, bringing together intelligent search with comprehensive media content recommendations. ThinkAnalytics Recommendations Engine broadens customers’ tastes with a unique personalized experience for live linear TV, VOD and over-the-top, delivered through multiple platforms including the set-top box, Web, IPTV, tablet, mobile, and more. ThinkAnalytics’ technology services more than 70 million viewers, across 16 countries worldwide. ThinkAnalytics is a private, employee-owned company. ThinkAnalytics is headquartered in the United Kingdom with offices in Europe and the United States, and has partnerships with leading media corporations worldwide. For more information: www.ThinkAnalytics.com.
Pace (LSE: PIC) creates technologies, software, hardware and services for the broadcast and broadband industries. Pace solutions empower cable, telco and satellite operators to simply and cost-effectively innovate at the speed they want, in the way they want for their subscribers. Pace has built up its experience and expertise over 30 years and this is recognized by a customer base of over 160 operators around the globe.
Headquartered in the UK, Pace operates in markets across the world, and employs around 2300 people in locations that also include the USA, France, India and China. For more information on Pace, please visit www.pace.com.