Swisscom Works with ThinkAnalytics for Personalized, Linear /VOD Search and Recommendations


  • Swisscom chooses ThinkAnalytics for proven, personalized linear, replay TV and VOD recommendations and comprehensive multi-language support
  • Now live on new Swisscom 2.0 Android IPTV set-top boxes and legacy set-top boxes


LONDON and LOS ANGELES – 24th June, 2014  ThinkAnalytics™, developer of the world’s most deployed multiplatform TV search and recommendations engine, has been selected by Swisscom to power personalized recommendations and search on its new TV 2.0 Android IPTV set-top boxes and legacy set-top boxes.

Swisscom TV 2.0 uses ThinkAnalytics’ personalized, multi-language recommendations and intelligent search system for live, linear TV, replay TV, as well as VOD. The Recommendations Engine is integrated into the Swisscom EPG, making it easy for subscribers to discover new content. The service is live now.

The deployment at Swisscom uses a range of recommendations techniques – including personalized ‘content for you’, ‘most watched/rented’, highest rated, category-based, related content and intelligent search – to help subscribers discover appealing content across more than 250 live channels on Swisscom TV 2.0, and in multiple languages.

The deployment also supports Swisscom’s seven-day catch-up service, Replay, which lets subscribers watch programs up to seven days after they were broadcast, and the Teleclub on-demand service, which features over 6,400 films in German, French and Italian and about 5,000 live sports events per year.

ThinkAnalytics’ strong heritage in live, linear TV recommendations and unrivalled multi-language capabilities were key factors in Swisscom’s decision.

We selected ThinkAnalytics because we wanted a partner with proven experience in live, linear TV deployments and VOD,” said Volker Dietzel, head of TV services at Swisscom. “We now have a personalized recommendations/search solution that incorporates advanced analytics and business rules and gives us flexibility and scalability, allowing us to add new features, support for additional devices, and additional services down the line.

Swisscom’s subscribers are now benefiting from full multi-language recommendations and search in German, French, Italian and English. With advanced recommendations baked into the EPG and supporting live TV as well as catch-up and on-demand, subscribers can easily find new, appealing content to consume,” said Peter Docherty, Founder and Chief Technology Officer, ThinkAnalytics.

ThinkAnalytics’ Search and Recommendation Engine helps service providers to accelerate the deployment and streamline the management of personalized services across the device ecosystem.

Featuring the industry’s most comprehensive data and text mining platform, ThinkAnalytics’ recommendations engine delivers personalized, multi-screen recommendations that combine multiple sources of data in 17 languages. ThinkAnalytics has a customer base of over 50 video service providers including Fox, Cox Communications, Liberty Global, BSkyB, Swisscom, Viaplay, Unitymedia in Germany and Zon in Portugal. The platform is available as a cloud-based, on-premise or hosted solution.

About ThinkAnalytics

ThinkAnalytics is the leading provider and most widely deployed real-time personalized content and recommendations engine in the market today, bringing together intelligent search with comprehensive media content recommendations. ThinkAnalytics Recommendations Engine broadens customers’ tastes with a unique personalized experience for live linear TV, VOD and over-the-top, delivered through multiple platforms including the set-top box, Web, IPTV, tablet, mobile, and more. ThinkAnalytics’ technology services more than 130 million subscribers worldwide. ThinkAnalytics is a private, employee-owned company. ThinkAnalytics is jointly headquartered in the US and United Kingdom with offices in London, Glasgow and Los Angeles, and has partnerships with leading media corporations worldwide. For more information please go to: