Tata Sky selects ThinkAnalytics for live and on-demand personalized content discovery


  • Tata Sky is adding ThinkAnalytics Recommendations for live and on-demand content
  • Tata Sky chose ThinkAnalytics for its proven ability to scale to millions of viewers and to boost viewer engagement
  • Subscribers will benefit from personalized recommendations on multiple connected devices

London and LA – June 19, 2018 – Content discovery and viewer lifecycle management leader, ThinkAnalytics™, today announced that Tata Sky, India’s leading content distribution platform for Pay TV and OTT, has selected ThinkAnalytics to power personalized content recommendations across connected devices. The personalized recommendations will initially be available on Tata Sky’s applications across mobile and PC platforms.

Tata Sky, which has over 18 million connections, will roll out the ThinkAnalytics Recommendations Engine to its OTT users this summer. Tata Sky selected market leader ThinkAnalytics because of its proven ability to scale to millions of users and its track record in helping Pay-TV and OTT operators worldwide to boost engagement and loyalty. In addition, ThinkAnalytics has development and support operations in Pune, India.

ThinkAnalytics’ AI-powered technology will make it faster and easier for Tata Sky’s subscribers to find content they want to watch. Tata Sky is benefiting from the ThinkAnalytics content discovery platform combined with ThinkMovies and ThinkTV semantic micro genre metadata to enhance the level of personalization of the content recommendations.

Pallavi Puri, Chief Commercial Officer at Tata Sky said, “Tata Sky on connected devices brings a rich offering of live TV and on-demand content to our subscribers, and personalized contextual recommendations will add a new dimension to this experience.  ThinkAnalytics has a strong reputation as the market leader in personalized recommendations and we are confident that together we can get a better understanding of our customers’ behavior and build a superior, customized experience for them across our connected platforms.”

Alan Dishington, Senior VP, APAC at ThinkAnalytics added, “Tata Sky is India’s leading content distribution platform and a brand that strongly believes in pushing the innovation boundaries to simplify and enhance the user journey. By offering personalized recommendations across connected devices, Tata Sky’s customers will find it really easy to discover relevant live and on-demand content to watch, boosting viewer engagement and increasing loyalty.”

For over 15 years ThinkAnalytics has grown to become the leader in content discovery and viewer lifecycle management. Viewers’ interests and previous viewing behavior are analyzed using advanced AI and machine learning techniques to help them find new content they want to watch quickly and easily. Customers see a strong uplift in viewer engagement and satisfaction following deployment, as well as increased ARPU. The ThinkAnalytics content discovery platform is complemented by editorial curation and real-time big data analytics made possible by the ThinkInsight platform.

About Tata Sky

Tata Sky Limited is a joint venture between the Tata Sons and 21st Century Fox. Incorporated in 2001, Tata Sky is India’s leading content distribution platform providing Pay TV and OTT services. With the objective of connecting to the best content in the world on any budget, any screen, anytime and anywhere, Tata Sky was the first to launch multiple products and services that redefined the subscribers viewing experience in the country. Tata Sky has been a pioneer in the HD Set top box segment having significant market share in the category. It has been continuously adding new channels and platform services across various genres and languages to beef up its content offering to cater to all segments of the audience. Tata Sky currently has over 18 million connections in India. www.tatasky.com and watch.tatasky.com

About ThinkAnalytics

ThinkAnalytics’ flagship solution is the ThinkAnalytics Emmy® Award Winning Search and Recommendations Engine, the most widely deployed automated content discovery engine. In addition, the company has broadened its reach with ThinkEditorial and ThinkInsight, the industry’s first real time Customer and Video Insight Data Platform built specifically to meet the needs of pay-TV/OTT players. It gives pay-TV/OTT players a holistic up to the minute view of their business and actionable insight, enabling them to better address key industry KPIs faster, boosting loyalty, ARPU, customer experience giving the industry’s first full viewer lifecycle management platform.

The company’s customer base of over 70 video service providers serves more than 200 million subscribers worldwide. Customers include Cox Communications, Liberty Global, Rogers, Sky, Swisscom, Astro, Singtel, Vodafone and KPN. The ThinkAnalytics Recommendations Engine now serves over 80 billion recommendations each month and is available as a cloud service or on premise.

ThinkAnalytics is a private, employee-owned company jointly headquartered in the UK and USA, and has offices in Singapore and India.