ThinkAnalytics brings Intelligent Navigation and content recommendations to Microsoft Mediaroom for live, recorded, and on demand programming across devices
LONDON – October 3, 2012
ThinkAnalytics™, the company behind the world’s most widely deployed multiplatform TV Recommendations Engine, today announced that it has joined the Microsoft® Mediaroom® IPTV partner program. The ThinkAnalytics Recommendations Engine will enable Mediaroom customers to deliver robust recommendations and Intelligent Navigation across IPTV services to subscribers worldwide. By enabling features that enrich the TV experience both on the main screen and companion devices, subscribers can experience more personalized TV—all through intelligent and intuitive user interfaces, powered by ThinkAnalytics.
“With today’s announcement, we’re bringing the power and versatility of ThinkAnalytics to Mediaroom for the first time,” said Peter Docherty, Founder and CTO, ThinkAnalytics. “Our ability to build multiple profiles per set-top box allows us to have unique recommendations for each person in a household. Bringing together live TV metadata with set-top box viewing histories, combined with Mediaroom TV services, delivers very compelling and richer discovery and recommendations results for any video-enabled device.”
Mediaroom-powered TV services are being offered by more than 40 of the world’s leading operators, delivering services to more than eight million consumer households, equaling more than 16 million set-top boxes deployed throughout the Americas, EMEA and APAC. Operator partners including AT&T, Deutsche Telekom and TELUS are already giving their subscribers the freedom to watch TV how they want, while gaining the most innovative ways to reach them wherever they are.
Separately, ThinkAnalytics’ Recommendations Engine has been deployed by more than 25 service providers, including Liberty Global, BSkyB, Virgin Media, ITV, and Telenet, and currently delivers Intelligent Navigation to more than 70 million licensed subscribers across the globe. The company provides recommendations that can be delivered to consumers through any touch point, such as set-top box, Web, tablet, mobile, or email, from the same centralized system. The platform goes beyond generic household-wide content recommendations by offering individualized recommendations that are customized for each member of the household. ThinkAnalytics also gives operators detailed insight into subscriber viewing patterns while protecting viewer privacy that aids in customer acquisition, cross and up sell, and increases customer and brand loyalty.
ThinkAnalytics is the leading provider and most widely deployed real-time personalized content recommendations engine in the market today, bringing together intelligent search with comprehensive media content recommendations. ThinkAnalytics Recommendations Engine broadens customers’ tastes with a unique personalized experience for live linear TV, VOD and over-the-top, delivered through multiple platforms including the set-top box, Web, IPTV, tablet, mobile, and more. ThinkAnalytics’ technology services more than 70 million viewers, across 16 countries worldwide. ThinkAnalytics is a private, employee-owned company. ThinkAnalytics is headquartered in the United Kingdom with offices in Europe and the United States, and has partnerships with leading media corporations worldwide. For more information: www.ThinkAnalytics.com.