ThinkAnalytics appoints Rob Sowers to spearhead US expansion drive

Los Angeles – April 24, 2018 – Hot on the heels of the appointment of CEO Gabriel Berger, ThinkAnalytics™ has boosted its executive team with the appointment of Rob Sowers as senior vice president of sales. Sowers will lead the firm’s expansion and business development drive in the North American pay-TV/OTT personalized content discovery and viewer analytics market.

Sowers is most well-known for his nearly five-year tenure as Digitalsmiths’ vice president of sales where he led the execution of their tier-one video service provider sales strategy from inception through Digitalsmiths’ acquisition by Tivo. He has over 15 years’ experience selling emerging technologies into leading media & entertainment companies. Prior to Digitalsmiths, Sowers was a key contributor in two other high-growth businesses: Netopia and Gomez.

“Personalization is at the heart of pay-TV/OTT service providers’ initiatives to reduce churn and optimize new content bundles. ThinkAnalytics’ core technology platform and investments in AI-based predictive analytics is perfectly aligned with the market’s aggressive movement toward real-time, data-driven decision making,” said Sowers.

“Demand for ThinkAnalytics’ solutions is at an all-time high as video service providers look to engage more fully with their audiences in today’s increasingly fragmented market. Having Rob on board is a real coup for the team because his ability to build trusted relationships across the industry is second to none,” added Gabriel Berger, CEO, ThinkAnalytics.

ThinkAnalytics is the leader in viewer lifecycle management. By applying advanced machine learning technology and analytics to content discovery and editorial curation, ThinkAnalytics increases viewer satisfaction and boosts engagement across all TV and video content platforms. Viewers’ interests and previous viewing behavior are analyzed using advanced AI and machine learning techniques to help them find new content they want to watch quickly and easily. Customers see a strong uplift in viewer engagement and satisfaction following deployment. The ThinkAnalytics recommendations engine is complemented by editorial curation and real-time analytics with the ThinkInsight platform.

About ThinkAnalytics

ThinkAnalytics’ flagship solution is the ThinkAnalytics Emmy® Award Winning Search and Recommendations Engine, the most widely deployed automated content discovery engine. In addition, the company has broadened its reach with ThinkEditorial and ThinkInsight, the industry’s first real time Customer and Video Insight Data Platform built specifically to meet the needs of pay-TV/OTT players. It gives pay-TV/OTT players a holistic up to the minute view of their business and actionable insight, enabling them to better address key industry KPIs faster, boosting loyalty,  customer experience giving the industry’s first full viewer lifecycle management platform.

The company’s customer base of over 70 video service providers serves more than 200 million subscribers worldwide. Customers include Cox Communications, Liberty Global, Rogers, Sky, Swisscom, Singtel, Vodafone and KPN. The ThinkAnalytics Recommendations Engine now serves over 2 billion recommendations per day and is available as a cloud service or on premise.

ThinkAnalytics is a private, employee-owned company jointly headquartered in the UK and USA, and has offices in Singapore and India.