Glasgow and Los Angeles – January 29, 2019 –ThinkAnalytics™, the global leader in personalized content discovery and advanced viewer analytics and engagement solutions, has appointed industry veteran Tracy Geist as Chief Marketing Officer and member of the board of directors. As ThinkAnalytics expands its client portfolio globally, Tracy will lead ThinkAnalytics’ worldwide marketing, product management, and partner strategy.
“Tracy brings exceptional experience in digital media convergence, content discovery and monetization of personalized engagement experiences as well as an extensive global network of relationships having held senior leadership roles with companies including Cisco, Digitalsmiths and OpenTV. We are excited to have Tracy join our executive team and board of directors with a focus on expanding our marketing, product management, and partnership efforts and driving new business opportunities globally,” said Gabriel Berger, CEO, ThinkAnalytics.
“As media creation and distribution rapidly merge, consumers have numerous opportunities to engage with video content from a variety of sources. It is critical that we provide customers with solutions that enable them to merchandise their content offerings effectively and I am thrilled to have the opportunity to join this amazing team as we work together to power the new engagement economy,” said Tracy Geist, CMO, ThinkAnalytics.
Tracy has 25 years’ experience in the industry, most recently as head of global product and partner strategy at Cisco’s Service Provider Video Software and Solutions division where she drove the business’s strategy and relationships with strategic partners around the world. Prior to that, she was SVP of product for Sonifi Solutions, responsible for product and partner strategy for its entertainment solutions for the hospitality industry.
Before joining Sonifi, Tracy was SVP of international business development and partnerships at Digitalsmiths until its acquisition by TiVo. Tracy also spent 11 years at OpenTV where she was SVP of marketing and business development. Tracy sits on the advisory board of several companies and is the founder and managing partner of Thirteen Elephants, a strategic consulting company focused on multi-screen media convergence.
ThinkAnalytics’ flagship solution is the ThinkAnalytics Emmy® award-winning Content Discovery Platform, the most widely deployed real-time, personalized content and recommendations engine worldwide.
More recently, the company has broadened its reach with ThinkInsight, the industry’s first Viewer and Video Insight Platform built specifically to meet the needs of TV operators. ThinkInsight incorporates the ThinkAnalytics Content Discovery Engine, ThinkBigData, ThinkComposer UX engine, ThinkEditorial and ThinkVoice marketing suite of products. It gives TV players a holistic view of their business, with full viewer lifecycle management enabling them to better address key industry KPIs that will help to boost loyalty, ARPU, customer experience and develop new revenue streams.
The company’s customer base of over 80 video service providers serves more than 250 million subscribers worldwide. Customers include: Liberty Global, BBC, Proximus, Cox, Rogers, Sky, Swisscom, Astro, Singtel, TataSky, Viacom18 and Vodafone. The ThinkAnalytics Content Discovery Engine now serves over 3 billion recommendations per day and is available as a cloud service or on-premise.
ThinkAnalytics is a private, employee-owned company with offices in UK, USA, Singapore and India.