- Surge of new OTT customers in the last year
- ThinkMetadata library now features content in 27 languages
- Success in this market credited to sophisticated personalization algorithms, world leading metadata and ease of deployment across multiple platforms and content types
TV Connect and INTX – April 27, 2015
ThinkAnalytics™, developer of the world’s most deployed multiplatform TV search and recommendations engine, today announced that it now serves over 20 million OTT subscribers worldwide, a figure that has doubled in the last 12 months. The company’s rapid growth in this sector follows contract wins with a substantial number of OTT providers, adding to a roster that includes Fox, Viaplay and Sony Crackle.
As OTT providers realize the value of intelligent search and personalized recommendations across both linear and VOD content to differentiate their services in a competitive marketplace, ThinkAnalytics has emerged as the dominant provider, complementing its market-leading position in linear TV recommendations.
ThinkAnalytics’ success in the OTT space is attributed to its sophisticated use of personalization algorithms, metadata and ease of deployment across multiple platforms. Plus, ThinkAnalytics now provides support for 27 languages, far exceeding any competitors’ offerings.
ThinkAnalytics has invested significant sums and resources over the past 10 years, giving it one of the largest teams of algorithm specialists and analytics and information scientists aimed at the media content search and recommendations market. The breadth of expertise and experience within this team is second to none in content search and recommendations, giving the company its leading position worldwide.
ThinkMetadata has expanded to encompass one of the largest databases of TV shows and movie titles in 27 languages, featuring thousands of moods, themes, places etc. for regional TV shows worldwide.
Working with industry-leading operators, ThinkAnalytics is helping them deliver world-class user experiences across all platforms, from set top box, mobile, tablet, web, and games consoles.
“Our support for multiple languages coupled with our long-standing investment in R&D – including a dedicated Information Science team and world-leading algorithm and personalization experts – has resulted in a level of metadata expertise and personalized recommendations technology that is second to none,” said Peter Docherty, Founder and Chief Technology Officer, ThinkAnalytics.
“This upswing in interest demonstrates that OTT providers are getting more savvy about the ways they can attract and retain customers. They are choosing to invest in ThinkAnalytics because we can meet their need for fast and effective deployments across multiple platforms, from set-top boxes to games consoles, at a cost-effective price point.”
ThinkAnalytics is the most widely deployed real-time personalized content and recommendations engine, bringing together intelligent search with comprehensive media content recommendations. With deployments possible in just weeks, ThinkAnalytics broadens customers’ tastes with a personalized experience for live linear TV, VOD and OTT, delivered through multiple platforms including the set-top box, Web, IPTV, tablet, mobile, games consoles and more.
The platform, available as a cloud-based or on-premise solution, is based on the industry’s most comprehensive data and text mining techniques. The company’s customer base of over 60 video service providers serves more than 150 million subscribers worldwide. Customers include Cox Communications, Liberty Global, Sky, Swisscom, Viaplay, Unitymedia and NOS. In 2015, ThinkAnalytics received an Emmy® Award for Technology and Engineering from the National Academy of Television Arts & Sciences (NATAS).
ThinkAnalytics is a private, employee-owned company jointly headquartered in the U.S. and the UK.