London and LA – January 25, 2018 – ThinkAnalytics™, the Emmy® award-winning developer of the world’s most deployed TV search and recommendations engine and viewer analytics platform for pay-TV and OTT, today announced that it has expanded its executive team in EMEA and Russia/CIS to meet growing demand.
Chris Gibbs has joined as VP of Sales and Business Development, EMEA based in London, while Anastasia Sviridova is now VP of Sales and Business Development in Russia and CIS, based in Moscow.
“There’s now a huge business opportunity for ThinkAnalytics to build on its data pedigree to help operators go beyond promoting and recommending personalized content and use these data insights to dynamically change the overall user experience, based on viewer behavior,” said Chris Gibbs.
Chris Gibbs brings 25 years’ experience working in the broadcast technology industry. Most recently Chris was VP of Business Development, EMEA, at Massive Interactive, and before that he was Sales and Business Development Director, EMEA, at Accedo. Prior to this, Chris spent six years as VP of Business Development EMEA at Pace, where he was part of the senior management team responsible for significantly increasing revenues and profitability prior to the company’s sale to ARRIS.
Anastasia Sviridova joins ThinkAnalytics following nearly ten years at Cisco/NDS where she was instrumental in securing customer wins in Russia, Kazakhstan and CIS territories. She set up the NDS Russian representative office in Moscow and grew it to a team of five people. She has a PhD in Economics from Moscow State University of Technologies and Management and a degree in Economics from Loyola Marymount University in California.
“As we help pay-TV operators and streaming providers start to find new ways of extracting value from the data they hold about subscriber behavior, we are seeing increasing demand worldwide. Chris and Anastasia have unrivalled experience in front-end applications, STBs, conditional access and middleware to help deliver on the promise of big data, machine learning and AI,” said Peter Docherty, Founder and Chief Technology Officer, ThinkAnalytics.
The ThinkAnalytics technology provides sophisticated personalization, metadata tools and analytics that increase viewer satisfaction, boosts engagement across TV and video content and increases operator ARPU. Viewers’ interests and previous viewing behaviour are analyzed using advanced AI and machine learning techniques to help them find new content they want to watch quickly and easily. Customers see a strong uplift in viewer engagement and satisfaction following deployment, with between 80 – 90% of viewing typically attributed to the intelligent engine. The Think recommendations engine is complemented by the real time ThinkInsight Big Data platform.
ThinkAnalytics’ flagship solution is the ThinkAnalytics Emmy® Award Winning Search and Recommendations Engine, the most widely deployed real-time, personalized content and recommendations engine. More recently, the company has broadened its reach with ThinkInsight, the industry’s first Customer and Video Insight Data Platform built specifically to meet the needs of pay-TV/OTT players. ThinkInsight incorporates the ThinkAnalytics Search and Recommendations Engine, ThinkBigData, and ThinkMarketing suite of products. It gives pay-TV/OTT players a holistic view of their business, enabling them to better address key industry KPIs that will help to boost loyalty, ARPU, customer experience and develop new revenue streams.
The company’s customer base of over 70 video service providers serves more than 200 million subscribers worldwide. Customers include Cox Communications, Liberty Global, Rogers, Sky, Swisscom, Singtel, Vodafone and KPN. The ThinkAnalytics Recommendations Engine now serves over 75 billion recommendations a month and is available as a cloud service or on premise
ThinkAnalytics is a private, employee-owned company with offices in UK, USA, Singapore and India.