On® Entertainment Metadata from TMS Will Power ThinkAnalytics’ Recommendations Engine
Chicago, IL, September 12, 2013
TMS, the international leader in entertainment navigation, and ThinkAnalytics, the leader in multiplatform TV search and recommendations, have entered into a new agreement. Under the deal, TMS will provide its world-class On® Entertainment metadata to ThinkAnalytics for use in the ThinkAnalytics Recommendations Engine which delivers individualized multiplatform content recommendations to consumers, helping them discover the live linear TV, Video on Demand (VOD) or Over-the-Top (OTT) content they will enjoy most.
ThinkAnalytics’ Recommendations Engine enables broadcasters and pay-TV operators to deliver highly personalized TV recommendations that combine multiple sources of data (e.g. linear TV consumption, VOD, DVR, Web, tablets, mobile and social media) across various devices. The platform goes beyond generic household-wide content recommendations by offering individualized recommendations that are customized for each member of the household.
For TV providers, the Recommendations Engine helps increase customer satisfaction and maximize average revenue per user through increased consumption of premium services.
ThinkAnalytics will use On Entertainment metadata from TMS for international markets. TMS Unique IDs which enable the synchronization of multiple datasets will help the Recommendations Engine deliver the very best results targeted to individuals’ tastes.
Widely known as the broadest, deepest and most interconnected available, TMS data will be used by ThinkAnalytics to help advance product development in the markets it serves and to maximize the impact of its product demonstrations at industry trade shows, conferences and events.
The first display of ThinkAnalytics’ Recommendations Engine powered by On Entertainment data from TMS will be at the IBC Conference in Amsterdam from September 12 – 17, 2013. The ThinkAnalytics demonstrations will take place in Hall 1, Stand 1.D92. TMS will also exhibit in Hall 14, Stand 14.562.
“TMS and ThinkAnalytics have a history of providing high-quality service to mutual customers,” said John Kelleher, President and Chief Operating Officer of TMS. “This agreement builds on that by enabling a fully-integrated entertainment experience that is sure to impress TV providers and their customers alike.”
“Rich metadata is fundamental to delivering accurate and fresh personalized content recommendations,” said Peter Docherty, Founder and Chief Technology Officer, ThinkAnalytics. “We look forward to building on our work with TMS in providing enriched and enhanced metadata for linear TV, on demand and OTT catalogs that result in a more finely graded set of personalized services to operators worldwide.”
TMS metadata powers the leading television and movie guide products which reach millions of consumers in 40 countries through clients including Microsoft, Google, TiVo, Comcast, Verizon FiOS TV, IMDb, Virgin Media UK, Com Hem, DIRECTV Latin America, SKY Brasil and Cablevision Mexico.
ThinkAnalytics’ customers include some of the world’s largest pay-TV service providers in North America and Europe, including: Liberty Global, Cox Communications, BSkyB and Virgin Media.
TMS is an international leader in entertainment information. As part of its On® Entertainment product line the company provides industry leading TV, movie and celebrity metadata that fuels the most exciting entertainment guides and applications on the planet. In addition, this comprehensive metadata is used extensively for media measurement and analysis. TMS also produces Zap2it, a social TV hub that connects engaged entertainment fans to popular TV shows, movies, celebrities, and other fans. For more information about TMS visit TribuneMediaServices.com.
ThinkAnalytics is the leading provider and most widely deployed real-time personalised content and recommendations engine in the market today, bringing together intelligent search with comprehensive media content recommendations. ThinkAnalytics Recommendations Engine broadens customers’ tastes with a unique personalised experience for live linear TV, VOD and over-the-top, delivered through multiple platforms including the set-top box, Web, IPTV, tablet, mobile, and more.
ThinkAnalytics’ technology services more than 130 million subscribers worldwide. ThinkAnalytics is a private, employee-owned company. ThinkAnalytics is jointly headquartered in the US and United Kingdom with offices in London, Glasgow and Los Angeles , and has partnerships with leading media corporations worldwide. For more information please go to: www.ThinkAnalytics.com.