Meet the Management Team

Solutions for the Engagement Economy

ThinkAnalytics is the industry’s leading content discovery solution, enabling video service providers, studios, broadcasters, and media companies to deliver personalized experiences to their customers resulting in a significant uplift in viewer engagement, loyalty, and ARPU.

ThinkAnalytics delivers content discovery and viewer insights to over 83 video service providers serving more than 350 million subscribers in 43 languages. Customers include BBC, Deutsche Telekom, Liberty Global, Vodafone, DirecTV LatAm, HBO, DAZN, Proximus, Cox, Rogers, Sky, Singtel, Astro, Tata Sky and Viacom18.

ThinkAnalytics technology has won numerous awards; featured every year in the annual EContent 100, and has won an Emmy Award for Technology and Engineering from the National Academy of Television Arts & Sciences (NATAS) for excellence in engineering creativity.

ThinkAnalytics is a profitable, private company jointly headquartered in the USA and UK.

Eddie Young

Eddie Young


In 2001 Eddie Young, along with the management team of ThinkAnalytics, acquired the company from its Nasdaq-listed parent, Gentia. Since then Eddie has led the company’s sales and business strategy.

Eddie has over 25 years in sales and management. In 1990, he established ACS (UK) an enterprise IT consultancy, and sold it to Dell in 2006 to form a significant part of Dell’s European Consultancy Practice. Eddie is also Founder and Chairman of ECS, one of the UK’s largest Cloud Services and Digital Transformation companies.

Eddie has a degree in Economics from Aberdeen University and a masters from the University of Natal (SA).

Gabriel Berger

Gabriel Berger

Chief Executive Officer

Gabriel joined ThinkAnalytics as CEO in early 2018 bringing over 20 years’ experience in the media and broadcast tech sector. Previous roles include EVP, sales and operations, at Vubiquity, prior to the firm’s sale to Amdocs and SVP, sales at Digitalsmiths, where he led the team responsible for securing contracts with seven of the top ten U.S. video service providers, until the company’s acquisition by TiVo.

Gabriel graduated in International Relations and Affairs from American University in Washington D.C.

Peter Docherty

Peter Docherty

Founder and Chief Technology Officer

Peter Docherty founded ThinkAnalytics in 2001 and has been CTO leading the global R&D team since then. The technical brains behind the world’s most widely deployed personalised content recommendation engine, Peter’s vision for the massive potential of AI and machine learning goes back to the founding of the company.

Peter has a multitude of patents granted and pending to his name and is responsible for many industry firsts including, in 2006, the first recommendations engine for live, linear TV which is far more difficult than VOD and the first content discovery vendor to scale to over 100 million users in the cloud.

Since 2010 he has been on the Advisory Board at the University of Stirling and since 2013 he has been on the Industrial Advisory Board at the University of Strathclyde. Since 2016, Peter has been a member of the Innovation Advisory Board at The Data Lab, Scotland’s Innovation Centre for data science and AI.

Peter graduated in computer science and microprocessor systems from the University of Strathclyde, Scotland; has an MBA with Distinction from the University of Strathclyde Graduate Business School; and is a Chartered Engineer.

Simon McGrath

Simon McGrath

Chief Revenue Officer

Simon joined ThinkAnalytics as COO and SVP Sales in March 2018 and is based out of the London office. Recently promoted to CRO and SVP Sales in 2020.

Simon has over 25 years’ experience in the film and television industry, specialising in the design and delivery of technology solutions.

Simon has held senior management and board positions at Concision (which he founded), Lysis (acquired by Kudelski Nagravision), the On Demand Group (acquired by SeaChange International and Vubiquity), SeaChange, thePlatform (now Comcast Technology Solutions) and Deluxe Entertainment Services Group.

Simon trained as a computer scientist and wrote software before focusing on strategy, product development, marketing and business development.

Simon holds a master’s degree in computer science from the University of Cambridge.

Rob Sowers

Rob Sowers

Senior Vice President of Sales

Based out of the Los Angeles office, Rob has extensive experience selling emerging technologies into leading media & entertainment companies. He is most well-known in the pay-TV and OTT space for his role as Digitalsmiths’ vice president of sales until the company was acquired by Tivo.

Rob was also a key contributor at two high-growth SaaS companies: Netopia (acquired by Motorola) and Gomez (acquired by Compuware).

 Rob has a MBA in International Business from the University of Southern California.

Richard Dowling

Richard Dowling

Senior Vice President Consulting

As senior vice president of consulting, Richard works with TV and media industry players advising on personalizing the viewing experience through the use of recommendations and content discovery. His role includes business development, technical pre-sales, through to customer deployment.

Richard joined ThinkAnalytics in 2000 from ADC Telecommunications. He has over 20 years’ experience in the predictive analytics, machine learning and artificial intelligence sector.

Richard graduated in Economics and Management Studies from Cardiff University.

Glasgow (Head Office)
Parkview House,
6 Woodside Place,
Glasgow, UK
G3 7QF
Tel: +44 (141) 572 3030

Los Angeles
361 Main Street,
Suite 400,
El Segundo,
CA 90245
Tel: +1 (310) 648 8918

12 Hammersmith Grove,
London, UK
W6 7AP

138 Cecil Street,
09-04 Cecil Court
Singapore 069538

Pune, India
Office 203,
2nd Floor Building 2,
Commerzone, Survey
144/145 Yerwada
Samrat Ashok Path
Pune 411006