About Us
Solutions for the Engagement Economy
ThinkAnalytics is the industry’s leading content discovery solution, enabling video service providers, studios, broadcasters, and media companies to deliver personalized experiences to their customers resulting in a significant uplift in viewer engagement, loyalty, and ARPU.
We deliver content discovery and viewer insights to over 83 video service providers serving more than 350 million subscribers in 43 languages. Customers include BBC, Deutsche Telekom, Liberty Global, Vodafone, DirecTV LatAm, HBO, DAZN, Proximus, Cox, Rogers, Sky, Singtel, Astro, Tata Sky and Viacom18.
Our technology has won numerous awards; featured every year in the annual EContent 100, and has won an Emmy Award for Technology and Engineering from the National Academy of Television Arts & Sciences (NATAS) for excellence in engineering creativity.
ThinkAnalytics is a profitable, private company jointly headquartered in the USA and UK.
Eddie Young
Chairman
In 2001 Eddie Young, along with the management team of ThinkAnalytics, acquired the company from its Nasdaq-listed parent, Gentia. Since then Eddie has led the company’s sales and business strategy.
Eddie has over 25 years in sales and management. In 1990, he established ACS (UK) an enterprise IT consultancy, and sold it to Dell in 2006 to form a significant part of Dell’s European Consultancy Practice. Eddie is also Founder and Chairman of ECS, one of the UK’s largest Cloud Services and Digital Transformation companies.
Eddie has a degree in Economics from Aberdeen University and a masters from the University of Natal (SA).
Gabriel Berger
Chief Executive Officer
Gabriel joined ThinkAnalytics as CEO in early 2018 bringing over 20 years’ experience in the media and broadcast tech sector. Previous roles include EVP, sales and operations, at Vubiquity, prior to the firm’s sale to Amdocs and SVP, sales at Digitalsmiths, where he led the team responsible for securing contracts with seven of the top ten U.S. video service providers, until the company’s acquisition by TiVo.
Gabriel graduated in International Relations and Affairs from American University in Washington D.C.
Peter Docherty
Founder and Chief Technology Officer
Peter Docherty founded ThinkAnalytics in 2001 and has been CTO leading the global R&D team since then. The technical brains behind the world’s most widely deployed personalised content recommendation engine, Peter’s vision for the massive potential of AI and machine learning goes back to the founding of the company.
Peter has a multitude of patents granted and pending to his name and is responsible for many industry firsts including, in 2006, the first recommendations engine for live, linear TV which is far more difficult than VOD and the first content discovery vendor to scale to over 100 million users in the cloud.
Since 2010 he has been on the Advisory Board at the University of Stirling and since 2013 he has been on the Industrial Advisory Board at the University of Strathclyde. Since 2016, Peter has been a member of the Innovation Advisory Board at The Data Lab, Scotland’s Innovation Centre for data science and AI.
Peter graduated in computer science and microprocessor systems from the University of Strathclyde, Scotland; has an MBA with Distinction from the University of Strathclyde Graduate Business School; and is a Chartered Engineer.
Simon McGrath
Chief Revenue Officer
Simon joined ThinkAnalytics as COO and SVP Sales in March 2018 and is based out of the London office. Recently promoted to CRO and SVP Sales in 2020.
Simon has over 25 years’ experience in the film and television industry, specialising in the design and delivery of technology solutions.
Simon has held senior management and board positions at Concision (which he founded), Lysis (acquired by Kudelski Nagravision), the On Demand Group (acquired by SeaChange International and Vubiquity), SeaChange, thePlatform (now Comcast Technology Solutions) and Deluxe Entertainment Services Group.
Simon trained as a computer scientist and wrote software before focusing on strategy, product development, marketing and business development.
Simon holds a master’s degree in computer science from the University of Cambridge.
Rob Sowers
Senior Vice President of Sales
Based out of the Los Angeles office, Rob has extensive experience selling emerging technologies into leading media & entertainment companies. He is most well-known in the pay-TV and OTT space for his role as Digitalsmiths’ vice president of sales until the company was acquired by Tivo.
Rob was also a key contributor at two high-growth SaaS companies: Netopia (acquired by Motorola) and Gomez (acquired by Compuware).
Rob has a MBA in International Business from the University of Southern California.
Richard Dowling
Senior Vice President Consulting
As senior vice president of consulting, Richard works with TV and media industry players advising on personalizing the viewing experience through the use of recommendations and content discovery. His role includes business development, technical pre-sales, through to customer deployment.
Richard joined ThinkAnalytics in 2000 from ADC Telecommunications. He has over 20 years’ experience in the predictive analytics, machine learning and artificial intelligence sector.
Richard graduated in Economics and Management Studies from Cardiff University.
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Deep Viewing Insights
Eddie Young
Chairman
In 2001 Eddie Young, along with the management team of ThinkAnalytics, acquired the company from its Nasdaq-listed parent, Gentia. Since then Eddie has led the company’s sales and business strategy.
Eddie has over 25 years in sales and management. In 1990, he established ACS (UK) an enterprise IT consultancy, and sold it to Dell in 2006 to form a significant part of Dell’s European Consultancy Practice. Eddie is also Founder and Chairman of ECS, one of the UK's largest Cloud Services and Digital Transformation companies.
Eddie has a degree in Economics from Aberdeen University and a masters from the University of Natal (SA).
With enriched metadata you can merchandize your content better and deliver personalized experiences for individual viewers, boosting engagement.
ThinkMetadata is a fully automated solution that enriches metadata for better discovery and deep personalization in more than 43 languages.
Because ThinkMetadata keeps on top of the ever-changing content items available, there is no need to resort to time-consuming manual classification or rely on third-party services.
Our metadata enrichment capabilities extend to the creation of multiple genres/sub-genres and mood descriptors that capture the intricate nuances of a show, event or movie.
By understanding your content better, ThinkMetadata ensures viewers never miss the chance to watch those important new, big-budget and prime-time programs.
ThinkMetadata is a fully automated solution that enriches metadata for better discovery and deep personalization in more than 43 languages.
ThinkMetadata is a fully automated solution that enriches metadata for better discovery and deep personalization in more than 43 languages.