Deep Viewing Insight

For too long, video service providers have pushed content out to audiences with only a partial understanding of its value to the viewer and to the business.

Huge volumes of data are being captured and stored, but nothing is being done with it.

Complementing the ThinkAnalytics content discovery platform, ThinkInsight is a real-time analytics platform that gives you a holistic view of your business.

Using ThinkInsight, video service providers can transform data about viewing behavior and content metadata into actionable intelligence aligned to business KPIs.

Real-time dashboards let you measure business success in real-time and influence programming, marketing and pricing decisions.

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Gain Insights and Extract Value

ThinkInsight complements the ThinkAnalytics search and recommendations engine and gives broadcasters and service providers new insights into subscriber behaviour. These can be used to measure business success, as well as for influencing programming, marketing, content buying decisions and pricing.

For too long providers have pushed content out to audiences with only a partial understanding of its value to the viewer and to the business. Now, by using ThinkInsight and taking advantage of the advanced ThinkAnalytics content discovery platform and best practices, operators can transform their data about viewing behaviour and content metadata into useful information aligned to business KPIs. 

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Visualize User Behavior

ThinkInsight analyses the plethora of data from multiple sources to measure KPIs and generate actionable data. Sound business decisions can then be made about content upsell, customer satisfaction, content acquisition and scheduling, and how to market services to different audiences.

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Measure Success, Build Loyalty

With ThinkInsight, customers can measure factors including: recommendation accessibility, the quality of recommendations, search quality, content discovery, and viewer engagement. This helps to drive content upsell, improve subscriber satisfaction and loyalty, and influence other key business drivers.

Glasgow (Head Office)
Parkview House,
6 Woodside Place,
Glasgow, UK
G3 7QF
Tel: +44 (141) 572 3030

Los Angeles
361 Main Street,
Suite 400,
El Segundo,
CA 90245
Tel: +1 (310) 648 8918

Singapore
138 Cecil Street,
09-04 Cecil Court
Singapore 069538

Pune, India
Office 203,
2nd Floor Building 2,
Commerzone, Survey
144/145 Yerwada
Samrat Ashok Path
Pune 411006