In the fragmenting streaming landscape, the future of Pay TV may not be about owning more content, but helping viewers navigate what you have.
At Connected TV World Summit, Peter Docherty joined leaders from Virgin Media O2, Vodafone Group, and Telenet to discuss how operators can create differentiated viewing experiences through personalization, curation, and local relevance.
The conversation explored:
- Why aggregation and discovery are becoming more valuable than content ownership
- How first-party viewing data can power smarter personalization and more relevant ads
- The growing role of FAST channels and AI-generated content experiences
- Why local relevance and curated experiences matter more than ever in a global streaming ecosystem
- How operators can reduce friction and become the trusted gateway for entertainment across streaming, Pay TV, and emerging formats
According to Peter, success is “not all about algorithms,” but about using data intelligently to understand viewer intent, improve content discovery, and create experiences that keep audiences engaged.
Watch the full panel discussion below.