Unlock the Power of AI, Data-Driven Content Discovery, Viewer Insights, and Targeted Advertising

Welcome to ThinkAnalytics, the global leader in AI and data-driven solutions revolutionizing content discovery, viewer insights, and targeted advertising strategies.

Our two decades of AI and machine learning expertise and award-winning technology empower media and entertainment companies to create unprecedented audience value, transforming engagement and monetization across platforms.

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Trusted by the world’s leading media and entertainment companies

Why the world’s leading media and entertainment companies choose us

Unrivaled Scale

Over 475 million real-time viewer data and 8 billion recommendations per day

Advanced AI

Over two decades of leadership in Generative AI & machine learning

Global Leadership

Pioneers in viewer data insights driving ARPU for customers and churn reduction

Discover the solution that fits your business needs

CONTENT DISCOVERY

Engage

Increase content engagement with deeper personalization reducing churn and driving higher audience value

90% increase in engagement

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VIEWER INSIGHTS

Optimize

Harness viewer data insights to fuel content and audience intelligence with A/B testing

100% increase in Video on Demand consumption, 35% increase in time spent watching

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VIEWER INSIGHTS

Optimize

Harness viewer data insights to fuel content and audience intelligence with A/B testing

100% increase in Video on Demand consumption, 35% increase in time spent watching

Learn More

TARGETED ADVERTISING

Monetize

Transform your first party data into real-time audiences at scale with advanced addressability

10X increase in advertising effectiveness

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What our customers say

“We’re excited to leverage the power of ThinkAnalytics’ AI to deliver the latest in personalized user experiences, search, and recommendations to our users. With the deployment of ThinkMediaAI on sooka, we can enhance viewer engagement and improve overall efficiency, while delivering a more seamless and enjoyable experiences.”

Euan Smith, Group CEO of Astro

“Discovering content-of-choice from across OTT platforms is one of the key offering of TataPlay. ThinkAnalytics’ tools have helped us deliver personalized recommendations to every subscriber across devices. Our shared vision and collaboration have not only accelerated viewer engagement, but have also made TataPlay a valued product for our subscribers.”

Pallavi Puri, Chief Commercial & Content Officer, Tata Play

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