World leaders in advanced analytical solutions that transform consumer viewing data and deliver superior value for TV Operators

#1 in Personalized Content Discovery

ThinkAnalytics is the most deployed content discovery platform worldwide


  • 90% increase in engagement from Discovery

  • 300% increased plays from Search

Hyper-targeted Contextual Advertising

Automate transformation of viewing data into valuable, highly defined Affinity audiences


  • 10x increase in click-through rates

  • 27x increase in product purchase rates

Churn Reduction

Identify churn triggers and propensities using real-time viewing behaviour


  • Identify customer cancel requests before they happen to reduce retention discounting

  • Determine which viewers are most likely to become dormant or leave the platform

TV Content Optimisation


  • Negotiate better content deals with a clear view of the value to your revenue and profit

  • Identify the content and content mix that offers you the best returns for your audiences

Our solutions have been successfully deployed in many TV operators across the world

1 billion+ devices

38 Countries

450 Million Viewers

43 Languages

What our customers say

“ThinkAnalytics is a great vendor/partner. They take the time to understand the business problems necessary to be solved. They provide industry insights based on the breadth of experience they have obtained over the years. They work in a very agile manner, delivering value in small increments, then using data to adjust. Their customer support from both the sales and engineering side is unparalleled. The vendor post-sales continues to meet to discuss technical enhancements to the platform.”

“…we rely on the availability, scalability, and cost predictability of the underlying infrastructure. The success of an efficient public cloud implementation is defined by mastering these parameters. ThinkAnalytics proved to be an excelling partner to reach these goals.”

“ThinkAnalytics has been an excellent partner for building Search/Recommendation feature on our OTT Platform. They provided an out of box solution … to improve our engagement on search by over 300%. In 2 months that we are in production with ThinkAnalytics platform, the entire systems are deployed in AWS with 100% availability with zero production issues. Their support in operations is excellent.”

“Great communication throughout the whole company, from the very top bosses to the regional teams. It’s a great product and has so many benefits to us as a company, our viewership has never been so high and ThinkAnalytics is a major reason why. Would highly recommend ThinkAnalytics to any content provider looking to personalize their content offering.”

OTT Provider

Pay-TV Provider

OTT Provider

Pay-TV Provider

Award-winning solutions that maximise the value of your viewing data for increased revenue and lower costs


Transform viewing data into valuable target audiences

Think Discovery

Personalize user experience using advanced AI

ThinkContent Valuation

Understand the P&L value of on-screen content


Identify churn triggers and propensities


Complete control over editorial carousels & campaigns

ThinkOpen Integration

Integrate external algorithms into Content Discovery


Create, test, manage and modify use cases and campaigns in minutes


Real-time analytics platform

Advanced Search

Multi-language search capability at scale

Metadata Curation & Enrichment

Automatic enrichment for better discovery in dozens of languages

Our solutions are recognized as industry-leading


Best Super Aggregator


Best Super Aggregator


Best TV User Experience

Emmy Award

for Technology and Engineering creativity

What’s new at ThinkAnalytics?

Upcoming Events

Want to learn:

How to drive better engagement through content discovery?

How to increase your advertising revenues using hyper-targeting?

How to use viewing behavioural data to reduce your churn?

Which on-screen content delivers you the best return on investment?

Latest News

Read our take on the key trends in TV 

  • Personalized tile promotions will unlock new revenues
  • Super-aggregation with supersized universal search goes mainstream  
  • Data-driven streaming will claim the viewer engagement crown 
  • Hyper-targeted TV advertising moves to prime time