World leaders in advanced analytical solutions that transform consumer viewing data and deliver superior value for TV Operators
#1 in Personalized Content Discovery
ThinkAnalytics is the most deployed content discovery platform worldwide
90% increase in engagement from Discovery
300% increased plays from Search
Hyper-targeted Contextual Advertising
Automate transformation of viewing data into valuable, highly defined Affinity audiences
10x increase in click-through rates
27x increase in product purchase rates
Identify churn triggers and propensities using real-time viewing behaviour
Identify customer cancel requests before they happen to reduce retention discounting
Determine which viewers are most likely to become dormant or leave the platform
TV Content Optimisation
Negotiate better content deals with a clear view of the value to your revenue and profit
Identify the content and content mix that offers you the best returns for your audiences
Our solutions have been successfully deployed in many TV operators across the world
1 billion+ devices
450 Million Viewers
What our customers say
“ThinkAnalytics is a great vendor/partner. They take the time to understand the business problems necessary to be solved. They provide industry insights based on the breadth of experience they have obtained over the years. They work in a very agile manner, delivering value in small increments, then using data to adjust. Their customer support from both the sales and engineering side is unparalleled. The vendor post-sales continues to meet to discuss technical enhancements to the platform.”
“…we rely on the availability, scalability, and cost predictability of the underlying infrastructure. The success of an efficient public cloud implementation is defined by mastering these parameters. ThinkAnalytics proved to be an excelling partner to reach these goals.”
“ThinkAnalytics has been an excellent partner for building Search/Recommendation feature on our OTT Platform. They provided an out of box solution … to improve our engagement on search by over 300%. In 2 months that we are in production with ThinkAnalytics platform, the entire systems are deployed in AWS with 100% availability with zero production issues. Their support in operations is excellent.”
“Great communication throughout the whole company, from the very top bosses to the regional teams. It’s a great product and has so many benefits to us as a company, our viewership has never been so high and ThinkAnalytics is a major reason why. Would highly recommend ThinkAnalytics to any content provider looking to personalize their content offering.”
Award-winning solutions that maximise the value of your viewing data for increased revenue and lower costs
Transform viewing data into valuable target audiences
Personalize user experience using advanced AI
Understand the P&L value of on-screen content
Identify churn triggers and propensities
Complete control over editorial carousels & campaigns
Integrate external algorithms into Content Discovery
Create, test, manage and modify use cases and campaigns in minutes
Real-time analytics platform
Multi-language search capability at scale
Metadata Curation & Enrichment
Automatic enrichment for better discovery in dozens of languages
Our solutions are recognized as industry-leading
Best Super Aggregator
Best Super Aggregator
Best TV User Experience
for Technology and Engineering creativity
Want to learn:
How to drive better engagement through content discovery?
How to increase your advertising revenues using hyper-targeting?
How to use viewing behavioural data to reduce your churn?
Which on-screen content delivers you the best return on investment?
The Faultline Podcast is an audio companion to the Faultline publication, a weekly news service...
London and LA, 5 December 2022 - ThinkAnalytics, the leading content discovery platform and...
London, UK, 9 September 2022 - ThinkAnalytics, the leading personalized recommendations and...
Read our take on the key trends in TV
- Personalized tile promotions will unlock new revenues
- Super-aggregation with supersized universal search goes mainstream
- Data-driven streaming will claim the viewer engagement crown
- Hyper-targeted TV advertising moves to prime time