Ensure your TV strategies are in-tune with your customer behaviours and needs
Entertainment is a multi-platform connected world with a dramatic growth in viewer appetite to consume ever more content whenever and wherever they want across multiple devices.
It’s imperative to understand viewer personal preferences at a more granular level and to react accordingly, with the right strategies deployed at speed.The
ThinkInsight platform easily integrates with large and complex viewing and content data sets and helps unlock the hidden opportunities for improvements in viewer engagement and consumption, surfacing insightful, timely intelligence through advanced analytics and dashboards.
With ThinkInsight, service providers and broadcasters have a powerful tool that can drill down into enormous viewing and content data sets and derive valuable insights and accurate measurement that transform decision making processes across editorial, marketing, programing and operations.
Providing and driving actionable intelligence, enabling a powerful set of dashboards to manage performance
ThinkInsight provides deep insights into viewer behaviour, providing actionable real-time intelligence to drive improved performance for TV operators across a range of activities delivering a vast array of business focused dashboards and KPIs
- Monitoring on-screen performance
- Informing programming
- Refining marketing strategies
- Driving content upsell
- Improving customer experience and satisfaction
- Content acquisition and scheduling
- Marketing services to different audiences
- Developing new revenue opportunitie
- Developing new revenue opportunities
- Content Engagement, Upsell, Discovery
- Advanced Search Statistics
- Automated Trend Analysis & Audience Behaviors
- Content & Catalog Consumption
- Content sources, Channels & Genres
- Recommendation types
- Full A/B testing support to measure effectiveness of changes
Benefits
Understand UI/UX effectiveness in driving viewer engagement
Improve content acquisition & scheduling decisions that match the interests and demands of your customers enabling better economic content purchasing decisions
Gain insights that enhance content discovery to increase engagement and drive viewing
Provide new revenue opportunities by identifying marketable or niche segments
Inform, create and implement strategies that increase retention and reduce churn
Identify opportunities for improvements in customer experience and satisfaction
Deeper understanding of your customers interests to develop better content, product or package upsell strategies
Content performance metrics to help maximize under-utilized assets