ThinkAnalytics on AWS provides the most performant and cost-effective personalization solution on the market

    • AWS provides the solutions and efficiencies to deliver peak loads at massive scale while minimizing costs

    • Faster development and deployment for improved ROI

    • Successful worldwide deployments with proven performance uplifts

    • AWS for Media & Entertainment; a portfolio of more purpose-built media and entertainment industry services than any other cloud

ThinkAnalytics Solutions on AWS

The ThinkAnalytics real-time content discovery and viewer engagement platform delivers increased viewer engagement and reduced churn through personalizing the user experience and content recommendations. Proven ROI with uplift results from leading customers, maximize effectiveness from both editorial and ML campaigns and Insights into viewer behavior, content understanding and user experience effectiveness.

The ThinkAnalytics real-time content discovery and viewer engagement platform makes extensive use of over 30 AWS cloud-based services such as Amazon Elastic Load Balancing (ELB) for high availability and automatic scaling across multiple Availability Zones, Amazon Elastic Block Store (EBS) for high performance storage scalability and AWS Lambda cost-optimized serverless compute service for ease of management providing zero administration, high consistent performance and scalability; among others, providing the most performant and cost-effective personalization solution on the market today.

The platform learns from viewer behaviors on OTT/pay TV services and stores this data as part of building individual viewer profiles in order to make personalized recommendations back to these viewers. Our solution uses AWS infrastructure to securely and reliably store end-customer data for clients.

Our platform is capable of ingesting content metadata in bulk or incrementally from multiple data sources as well as supporting of streaming/transactional learning from user behaviour on various end user platforms/devices.

The platform supports integration with other systems such as content management systems for content metadata and subscriber management/CRM systems to obtain user details and product and entitlement information. AWS Direct Connect makes it easy to establish a secure dedicated private network connection from your data center or colocation environment to enable secure communications from these systems to the ThinkAnalytics real-time content discovery and viewer engagement platform.

ThinkAnalytics supports AWS for Media & Entertainment

AWS for Media & Entertainment is an initiative featuring new and existing services and solutions from AWS and AWS Partners, built specifically for content creators, rights holders, producers, broadcasters, and distributors. AWS adds the newly announced Amazon Nimble Studio, a service that enables customers to set up creative studios in hours instead of weeks, to a portfolio of more purpose-built media and entertainment industry services than any other cloud, including AWS Elemental MediaPackage, AWS Elemental MediaConnect, AWS Elemental MediaLive, AWS Elemental MediaConvert, and Amazon Interactive Video Service (IVS). AWS for Media & Entertainment also simplifies the process of building, deploying, and reinventing mission-critical industry workloads by aligning AWS and AWS Partner capabilities against five solution areas: Content Production; Media Supply Chain & Archive; Broadcast; Direct-to-Consumer & Streaming; and Data Science & Analytics.

Deploying on AWS also provides the solutions and efficiencies to deliver the peak loads at massive scale required in the media and entertainment sector while minimizing costs. ThinkAnalytics API integration with Amazon Personalize also gives media and entertainment service providers the ability to easily create real-time personalized user experiences faster at scale. Such personalization of the viewer experience delivers increased viewing/purchasing, viewers use the service more often, have a higher satisfaction and perceived value for more, leading to reduced churn.

AWS Managed Services

Amazon Web Services powers the ThinkAnalytics real-time content discovery and viewer engagement platform using more than 30 AWS Managed Services including:

    • Amazon EC2 for cloud-compute capacity for ThinkAnalytics proprietary recommendations technologies

    • Amazon Simple Storage Service (S3) for file-based cloud storage Amazon Virtual Private Cloud to securely configure a virtual network

    • Amazon Elastic Load Balancing (ELB) for high availability, automatic scaling across multiple Availability Zones

    • Amazon Elastic Block Store (EBS) for high performance storage scalability Amazon Linux 2 providing a secure, stable, and high performance execution environment for cloud and enterprise applications

    • Amazon Relational Database Service (Amazon RDS) optimized for memory, performance and I/O providing cost-efficient, scalable, fast performance, high availability and secure cloud relational database

    • AWS Lambda cost-optimized serverless compute service for ease of management providing zero administration, high consistent performance and scalability

    • AWS Direct Connect cloud service solution making it easy to establish a secure dedicated private network connection from your premises to AWS

Worldwide deployments across multiple AWS regions: US East (Ohio), US West (Oregon), US West (Northern California), Canada (Central), South America (São Paulo), Europe (Frankfurt), Europe (London), Europe (Paris), Europe (Ireland), Europe (Milan), Europe (Stockholm), Middle East (Bahrain), AWS Africa (Cape Town), Asia Pacific (Sydney), Asia Pacific (Tokyo), Asia Pacific (Seoul), Asia Pacific (Osaka), Asia Pacific (Hong Kong), Asia Pacific (Mumbai)

Other integrations include marketing automation systems for outbound email campaigns, and business intelligence/analytics tools to provide business insights on the performance of the overall end to end platform.

Case Studies

We have many successful case studies of ThinkAnalytics deployment on AWS

Liberty Global

Liberty Global is one of the world’s leading converged video, broadband and communications companies, with operations in seven European countries under the consumer brands Virgin Media, Telenet, UPC, the combined Sunrise UPC and VodafoneZiggo.

Challenge: On premise deployment ran up against performance and infrastructure limitations to deal with increasing demand and peak loads.

Solution: ThinkAnalytics migrated full production environments plus associated non-production systems for all seven European countries to AWS.

Benefits: Flexibility to meet future growth, auto-scaling and self-healing for capacity and resilience/disaster recovery requirements, deploy IT resources to value-added activities rather than infrastructure operations and maintenance.

Deutsche Telekom AG

Deutsche Telekom subscribers were not able to quickly and easily find content to watch, which affected their perception of the value of their subscription and packages resulting in dissatisfaction, lack of engagement and reduced ARPU.

Deutsche Telekom chose ThinkAnalytics on the strength of the company and its technology, its market-leading position, and proven ability to deliver against business KPIs such as deepening subscriber engagement, boosting loyalty and raising ARPU. Another contributing factor was the results achieved using ThinkAnalytics at Croatia Telecom (Hrvatski Telekom, HT).

The ThinkAnalytics real-time content discovery and viewer engagement platform uses AI and machine learning to understand the content and build individual viewer profiles, enabling a personalized user experience for each viewer. This maximizes viewer engagement with the service, encourages the viewer to watch more and retain / increase their subscription.

This deployment supports more than 10 languages, with some countries offering services in multiple languages. With the launch a large scale AWS cloud-based backend infrastructure to support multiple TV services across Europe, Deutsche Telekom has delivered on its vision of reducing churn, increased subscription ARPU and increased viewer engagement with the Pay TV/OTT service. AWS and ThinkAnalytics brought greater flexibility and speed to market, along with deeper insights into viewer preferences and the effectiveness of recommendations, content and user experience

The combination of AWS cloud-based services and ThinkAnalytics real-time content discovery and viewer engagement platform provided a scalable, cost-effective and performant solution to Deutsche Telekom, making extensive use of over 30 Amazon services such as Amazon Elastic Load Balancing (ELB) for high availability and automatic scaling across multiple Availability Zones, Amazon Elastic Block Store (EBS) for high performance storage scalability and AWS Lambda cost-optimized serverless compute service for ease of management providing zero administration, high consistent performance and scalability.

Tata Play

Tata Play, India’s leading aggregated content distribution platform provides content from multiple sources on its Tata Play Mobile App (iOS/Android) and web portal giving their subscribers access to 400+ live channels and over 5,000 TV and movie titles in over 11 local languages. With so much choice, subscribers would find it difficult to quickly and easily find content to watch, resulting in dissatisfaction and lack of engagement. Also important to Tata Play was the ability to scale to the operator’s base of millions of users, as well as boosting engagement and loyalty.

Tata Play chose the ThinkAnalytics solution to enable a new user experience with personalized content recommendations where users can quickly and easily find content online and on mobile devices, boosting overall viewer engagement. The experience is personalized through the use of ThinkAnalytics’ AI and machine learning technologies and based on the subscriber’s previous viewing behavior. The ThinkAnalytics platform now helps subscribers discover content based on the genres, language and even cast preferences based on their last visit to the platform.

The combination of AWS cloud-based services and ThinkAnalytics real-time content discovery and viewer engagement platform provided a proven, scalable, cost-effective and performant solution to Tata Play, making extensive use of over 30 Amazon services such as Amazon Elastic Load Balancing (ELB) for high availability and automatic scaling across multiple Availability Zones, Amazon Elastic Block Store (EBS) for high performance storage scalability, Amazon Relational Database Service (Amazon RDS) optimized for memory, performance and I/O providing cost-efficient, scalable, fast performance, high availability and secure cloud relational database and AWS Lambda cost-optimized serverless compute service for ease of management providing zero administration, high consistent performance and scalability.

ThinkAnalytics is powering a variety of use cases including Personalized Banners, Channels For You, Live Now For You, Catch-up For You, Movies/Shows for You, and Trending Events based on the shows and channels users like to watch. There’s also ‘Don’t Miss’ which brings up episodes of the shows that are watched regularly so that the user never misses an episode of their favorite show.

Want to understand how ThinkAnalytics on AWS can transform content engagement?