Unleash the power of your editorial creative to elevate content engagement strategies
ThinkEditorial provides an easy-to-use interface for campaign control allowing editorial and marketing teams to create, modify, manage and publish editorial/curated carousels, campaigns and lists via search and drag and drop.
Content discovery & recommendations should not purely be the domain of algorithms. We believe in the added value of creative input from editorial teams and ThinkEditorial allows editorial & marketing teams to harness the power of technology and apply their own unique insights, controlling the content that generates recommendations and managing promotional offers.
Designed with editors in mind the interface provides at-a-glance information support, helping editors understand the status of active, expired or pending campaigns and also assets within campaigns.
View, edit and copy campaigns
Add new assets using content source search and drag & drop
Re-order assets by drag & drop
Scroll through campaign carousel and view the status of each asset
Copy & paste of titles for editorial promotions
Facilitates push-campaigns to prioritise and promote operator-selected content
Enables the effective promotion of new content differentially to audience segments for greater relevancy
Rapid and cost-effective capability – business users can create and deploy content promotions with no dependency on technical support