Search effectiveness can be monitored, and popular and trending search terms identified. Think Advanced Search learns which searches are trending and uses this insight to optimise the viewer experience. The solution also uses AI to infer intended search terms from partial or incomplete data.

A world away from the clunky ‘lean forward’ search experiences that so frustrate viewers, Think Advanced Search features auto-complete of search terms – including title, people, characters, genre, channels, sports and teams.

When viewers search for content that is not available, Think360 recommends similar titles instead of returning no results.

Super-aggregation with supersized universal search

Many TV service providers boost viewer engagement with the establishment of super-aggregation, offering subscribers a unified experience across all TV, catch up and streaming services.

However, key to a successful super-aggregation service is massive scalability in the cloud, operational efficiencies to control cloud costs, and a frictionless way to discover content across vast and growing catalogues of previously siloed content.

Think Advanced Search supports full-blown super-aggregation with supersized universal search across multiple streaming services, linear, VOD, catch-up, and recorded content, in multiple languages across many countries.

With cloud-native technologies, Think360 makes intelligent search far more scalable in the cloud than was previously possible. Think360 can auto-scale in advance of peak viewing periods to support hundreds of millions of viewers.

Benefits

• Massive increase in plays from searches

• Significant increase in play durations

• Improves ability for users to find what they want to watch and build engagement

• Drives increased ad impressions for better ad revenue by increasing plays directly from search