ThinkMetadata
AI-powered metadata enrichment and standardization for TV and streaming
Turn Data into Actionable Intelligence
- Create new customized segments from your first party data
- Package inventory around behaviors
- Drive yield by aligning context, audiences, and advertiser intent
ThinkMetadata enriches, structures, and standardizes content and creative data at scale — creating a consistent foundation for content and advertising, driving discovery, engagement, and monetization.
Powered by the ThinkMediaAI platform, it goes beyond basic metadata to understand what content is, how it feels, and why viewers connect with it — giving TV media owners the intelligence to enhance personalization, ad relevance, and higher ad yield.
Metadata as a Multiplier
Leverage AI-driven enrichment to instantly tag, categorize, and standardize every title, asset, and creative — powering smarter discovery, advertising, and operations across your entire catalog.
Precise Metadata Starts with ContentDNA™
ThinkMetadata’s AI models process every element of a title — from dialogue to visuals to tone — building a multi-dimensional ContentDNA™ profile that captures how content connects with viewers.
Our proprietary ontology goes far beyond genre and title. Each piece of content is automatically tagged across 40K+ attributes — including theme, mood, character type, setting, and scenarios.
AI That Understands Viewers
Advanced enrichment and classification trained on the world’s largest content and audience metadata.
Automated Metadata Tagging
Enrich every program title, episode, and clip with multi-layered descriptive tags including mood, theme, genre, and intent, informing discovery and precise ad targeting.
ContentDNA™ Ontology
Leverage 40K+ curated tags refined over 20 years of media AI innovation for TV and streaming media.
Multi-Language Consistency
Deliver accurate enrichment across 47 languages, ensuring global alignment and supporting content and advertising activation across markets.
Creative Auto-Enrichment
Apply AI to advertising creatives, tagging tone, emotion, and offer attributes for smarter organization and contextual ad placement.
Audience
Intelligence
Go beyond identity and capture what audiences watch and why they connect with content to fuel advertising.
Continuous Optimization
Keep metadata fresh with machine learning that evolves as audience behaviors change and adapt overtime.
From Raw Data to Analytics and Results
ThinkMetadata gives media owners the clarity, structure, and automation needed to improve engagement and ROI across content and advertising.
40K+
Metadata Tags Curated and Active
47
Languages Supported
20+
Years of Metadata Innovation
10x
Discovery Efficiency Gains
20x
Faster Activation Time
See what ThinkAnalytics Can Do For You