Strategic collaboration brings AI-driven personalization, advanced search, and targeted advertising to MediaFirst customers, driving higher engagement and monetization.
London and Frisco, 11th September 2024 – MediaKind, the global leader in media technology services and solutions, today announced a strategic partnership with ThinkAnalytics, bringing advanced AI-powered content discovery and advertising solutions to MediaFirst TV Platform customers.
The integration of the Think360 suite will enhance MediaFirst’s existing core recommendation engine, with best-in-class AI-driven functionalities. As the battle for viewer engagement intensifies – driven by the rapid expansion of streaming platforms, app-based services and super-aggregation – this partnership empowers MediaKind customers to deliver standout, supercharged user experiences. Some of the world’s biggest service providers will now benefit from ThinkAnalytics’ Emmy award-winning personalized content discovery, advertising optimization, and intuitive natural language search capabilities.
Key benefits to MediaKind customers include:
- Enhanced Content Discovery and Cutting-Edge Personalization: AI-driven recommendations and content discovery improve user engagement, reduce churn, and increase Customer Lifetime Value (CLV).
- Natural Language Search: ThinkVoice enables users to discover content intuitively with advanced voice search features.
- Targeted Advertising: ThinkAdvertising combines first-party data with actionable audience insights, delivering precision-targeted ads that align withMediaKind’s Emmy award-winning Prisma technology.
Ashish Patel, President, of Operator Platforms, MediaKind, said: “This partnership takes our MediaFirst TV Platform to the next level. By integrating ThinkAnalytics’ advanced AI tools, we’re delivering more than just recommendation services – we’re empowering MediaFirst customers with a foundation for long-term innovation, making content more accessible and advertising more relevant. These new features enhance their ability to rapidly test and adapt, making data-driven decisions to optimize streaming services, while delivering an enriched user experience that will ultimately increase retention and monetization.”
ThinkAnalytics’ Think360 suite enables operators to run A/B tests, make real-time adjustments, and implement new strategies without expensive development. In-depth analytics from ThinkInsight allows operators to measure UI performance and optimize their content strategy, while editorial tools and flexible balancing of content sources allow users to find exactly what they want, even as content libraries and super-aggregated services continue to expand.
Eddie Young, Chairman of ThinkAnalytics, commented: “We’re excited to bring our advanced AI solutions to MediaFirst customers, enabling them to deliver tailored, contextually rich viewer experiences. Our collaboration with MediaKind will ensure MediaFirst users benefit from breakthrough innovations in personalized content discovery, GenAI and optimized advertising offerings.”
For more insights, join MediaKind’s Ashish Patel and ThinkAnalytics’ Peter Docherty at the IBC Showcase on Friday, 13th September at 14:45, for a session on “Innovation through Strategic Partnerships in PayTV.” They will be joined by Evergent CEO Vijay Sajja and Bitmovin’s Chief Architect, Igor Oreper, to discuss the impact of these collaborations on customer success.
About MediaKind
At MediaKind, we are trailblazers in the video technology landscape, empowering over 2,000 global service providers, operators, content owners, and broadcasters. Our award-winning video technology sets a new bar for quality of experience, and our commitment to innovation and excellence has been driving the media and entertainment industry to new heights for three decades, while our cutting-edge solutions deliver unmatched viewing experiences across linear, on-demand, and OTT services. As a catalyst for live entertainment and an Emmy award-winning leader, we remain a trusted partner in shaping the future of media and entertainment worldwide.
For more information, please visit: www.mediakind.com.
About ThinkAnalytics
ThinkAnalytics is the world leader in AI-based content discovery and viewer analytics with its Emmy award-winning Think360 product suite, which enables video service providers, studios, broadcasters, and media companies to deliver personalized experiences to their users. Delivering content discovery and viewer insights to over 85 service providers serving approximately 475 million subscribers in 47 languages with 8 billion recommendations per day, ThinkAnalytics is the largest independent content discovery platform. Customers include Liberty Global, Vodafone, Deutsche Telekom, DirecTV, Sony Pictures Entertainment (SPE), BritBox International, Crunchyroll, Astro, Intigral, MBC, Proximus, Rogers, Tata Play, TELUS, and Mediacorp.
For more information, please visit: www.thinkanalytics.com.