Los Angeles, CA and London, UK – April 14, 2023 – ThinkAnalytics, a world leader in personalized content discovery and hyper-targeted advertising solutions, announced today that it has achieved the Amazon Web Services (AWS) Media & Entertainment Competency. This designation verifies ThinkAnalytics’ Think360 media and entertainment solution follows architectural and operational best practices, and is being actively used by all of its customers, including Sony Pictures Entertainment (SPE), Liberty Global, Deutsche Telecom, Bell Media, Tata Play, and BritBox International, among others.
“As delivery platforms and operators continue to benefit greatly from ThinkAnalytics’ relationship with AWS, we are proud to achieve the AWS Media & Entertainment Competency,” said Peter Docherty, Founder and Chief Technology Officer, ThinkAnalytics. “Our work with AWS allows our valued industry customers the unique ability to drive viewer engagement and monetization by utilizing real-time personalization in the cloud for content discovery, viewer insights and hyper-targeted advertising.”
ThinkAnalytics enables media & entertainment providers to deliver personalized experiences to their users plus advanced search, all in over 40 languages. Business users can take advantage of Think360 tools to analyze their viewership data, A/B test different experiences and publish new user experiences/use cases with no IT project. ThinkAdvertising also allows them to target audience segments previously only available in digital, while helping to identify inventory value and minimize ad waste.
The media and entertainment industry is transforming as customers re-imagine glass-to-glass workflows across broadcast, content production, direct to consumer, media supply chain and archive, and data science and analytics for media. Media and entertainment customers demand optimal solutions that allow them to realize the complete business value of migrating to the cloud. Not all cloud solutions are created equal and they do not always provide customers the tools to realize the complete operational and economic benefits of operating in the cloud. AWS Media & Entertainment Competency Partners provide a low-friction way for customers to recognize optimization from a cloud-operational solution. In making cloud-migration decisions, customers are asking for holistic and prescriptive guidance from ThinkAnalytics for their Think360 product suite, enabling media & entertainment providers to deliver personalized experiences to their users. Proven results show a significant uplift in viewer engagement, reduced churn and lower operational costs.
The AWS Media & Entertainment Competency designation is the way to differentiate AWS Partners that have engineered their solutions and demonstrated the ability to deploy and operationalize these solutions repeatedly, at scale. Finally, and most importantly, they have a list of customers that have successfully deployed the solution on AWS.
AWS is enabling scalable, flexible, and cost-effective solutions from startups to global enterprises. To support the seamless integration and deployment of these solutions, AWS established the AWS Competency Program to help customers identify AWS Partners with deep industry experience and expertise.
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ThinkAnalytics is a world leader in AI-based content discovery and viewer analytics with its Think360 product suite, which enables video service providers, studios, broadcasters and media companies to deliver personalized experiences to their users. Delivering content discovery and viewer insights to over 85 service providers serving approximately 475 million subscribers in 43 languages with 8 billion recommendations per day, ThinkAnalytics is the largest independent content discovery platform. Customers include Liberty Global, Vodafone, Deutsche Telekom, DirecTV Latin America, HBO Max, Sony Pictures Entertainment (SPE), Bell Media, BritBox International, Crunchyroll, Astro, Intigral, MBC, OSN, Proximus, Rogers, Sky Mexico, Tata Play and TELUS.
Proven results show a significant uplift in viewer engagement, reduced churn and lower operation costs. Its complementary ThinkAdvertising solution creates contextual intelligence about viewers for hyper-targeted audience segmentation by blending first-party behavioral data with enriched metadata to create new advertising revenues. ThinkAnalytics boasts an Emmy Award for Technology and Engineering for excellence in engineering creativity. Privately held, ThinkAnalytics is jointly headquartered in Los Angeles and London.
ThinkAnalytics Communications Contacts:
Nora Ellish, North America
Rachel Postlethwaite, Europe