November 30, 2023 – ThinkAnalytics, the global leader in TV Content Discovery, Viewer Data Insights, and Targeted Advertising, announces the addition of Bill Creighton to its team as Vice President of Sales for the Americas.
With a career spanning over three decades in the global cable, mobility, and OTT industries, Creighton brings expertise in navigating the rapidly evolving technological landscape. His journey encompasses engineering and technical roles at industry giants like Motorola and Cisco and leadership positions as Sales Vice President at Vewd, Ateme, and SeaChange International.
“I am thrilled to join ThinkAnalytics at this exciting juncture in the industry,” said Creighton. “I look forward to leveraging my experience to drive growth and foster lasting partnerships with clients as we navigate the evolving media landscape together.”
“Hot on the heels of Matthew Pagan joining us as SVP Advertising at ThinkAnalytics we welcome Bill to our expanding team as we continue to drive the future of personalization across television,” said Greg Riker, Chief Revenue Officer of ThinkAnalytics. “As the world leader in AI personalized content discovery, hyper-targeted advertising and customer insight, ThinkAnalytics is committed to helping clients increase engagement and customer value. Bill’s expertise will play a key role in driving these efforts forward in the industry.”