ThinkAnalytics expands exec team with two new hires

January 29, 2024

ThinkAnalytics is announcing two new hires as it scales its business in 2024:

Andrew Read has joined as VP Sales, EMEA. He brings a wealth of commercial experience from companies including Adobe, Conviva, Comscore, and most recently 24i, where he led worldwide sales.

Andrew will drive business development in DACH and Central Europe. With many years of expertise in data and video analytics, he will also play an important role in contributing to the product roadmap strategy.


Roger Sherwood joins as SVP, Professional Services for the Americas. He has over two decades of experience in the M&E sector and joins after five years in the AWS Professional Services function, spearheading a global practice implementing cutting-edge service offerings and defining best practices to cater to a diverse range of worldwide customers. Known for his unwavering commitment to fostering a positive workplace culture, Roger was also a Global Talent Acquisition Leader, recruiting top-tier talent to drive AWS growth during Covid.

Previously, he was Director of Digital Content and Media Solutions at Cisco, overseeing M&E business development and partner management. He spent eight years at Cisco following the acquisition of ExtendMedia, a digital video content management system, where he served as the General Manager of EMEA.