London and LA, September 2, 2022 – ThinkAnalytics, a global provider of personalized content discovery, viewer insight, and targeted advertising solutions, announced today the availability of the Think360 personalization and content discovery platform in AWS Marketplace, a digital catalog with thousands of software listings from independent software vendors (ISVs) that makes it easy to find, test, buy, and deploy software that runs on Amazon Web Services (AWS).
Ninety five percent of ThinkAnalytics customers are already running on AWS. Joining AWS Marketplace streamlines the process of deploying the Think360 product suite as an AWS customer, making it even easier for new customers to start personalizing the video experience.
“ThinkAnalytics is thrilled to further reinforce our work with AWS and make it easy for customers to purchase and deploy advanced viewer engagement solutions through AWS Marketplace,” said Greg Riker, Chief Revenue Officer, ThinkAnalytics. “We are happy to bring more value to AWS customers by advancing their content discovery and personalization capabilities. Personalization and metadata-rich content discovery are proven to deliver increased viewing/purchasing, higher satisfaction, and perceived value for money, leading to reduced churn.”
With more than 20 years of extensive analytics and data science knowledge, ThinkAnalytics offers solutions that allow video service providers to improve the user experience and act on business insights such as audience behavior, content value, user experience effectiveness, viewer engagement, and search and recommendation performance to help improve their offerings.
With ThinkAnalytics as an AWS ISV Workload Migration Partner and AWS Select Tier Services Partner within the AWS Partner Network (APN), listing in AWS Marketplace was the next natural step to extend the long-standing relationship. The Think360 platform makes extensive use of more than 30 AWS services such as Elastic Load Balancing (ELB), Amazon Elastic Compute Cloud (Amazon EC2), Amazon Simple Storage Service (Amazon S3) and AWS Lambda. ThinkAnalytics has also achieved the AWS Digital Customer Experience Competency, Amazon Relational Database Service (RDS) Ready designation, AWS Direct Connect validation, and has become both an AWS ISV Workload Migration Partner and an AWS Public Sector Partner. Moreover, Think360 supports Amazon Personalize to increase customer choice.
ThinkAnalytics has differentiated itself as an APN member that provides top of the line solutions and customer success, while seamlessly working with AWS. ThinkAnalytics continues to leverage the agility, breadth of services, and pace of innovation that AWS provides. Visit ThinkAnalytics on AWS Marketplace for more information.
Think360 is the leading content discovery and viewer analytics solution worldwide, enabling video service providers, studios, broadcasters and media companies to deliver personalized experiences to their customers resulting in significant uplift in viewer engagement, loyalty and ARPU. ThinkAnalytics delivers content discovery and viewer insights to over 80 service providers serving approximately 450 million subscribers in 43 languages with 7 billion recommendations per day, making the company the largest independent content discovery platform worldwide.
Customers include: Liberty Global, Deutsche Telekom, HBO Max, DirecTV Latin America, Vodafone, Proximus, Rogers, Sky, Tata Play, Astro, Singtel, and OSN.