London, 11 May 2023 — TV3 Group, the leading media group in the Baltics, has teamed up with ThinkAnalytics to implement AI-based, personalized content recommendations for its Go3 streaming customers. With this partnership, TV3 Group aims to enhance viewer engagement and accelerate growth in the Baltics, providing its customers with a more tailored and dynamic user experience across all screens.
The Go3 streaming service, the leading OTT platform in the Baltics, offers a diverse library of Hollywood blockbusters, local and international series, exclusive originals, most watched TV channels, and live broadcasts of local and global premium sports events.
Jan Wykrytowicz, CEO of Go3, commented on the partnership with ThinkAnalytics, “Go3 grew into the leading OTT platform in the Baltics. We are constantly enriching Go3’s content offering with our own-produced original programming, as well as through partnerships with international studios and content powerhouses. At the moment, the library offered by Go3 exceeds 15,000 hours. With ThinkAnalytics, we want to help customers minimize the time and effort needed to select content they like to watch. Ultimately, we want our customers to enjoy watching great content, not browsing through an ocean of possible titles to watch.”
Through ThinkAnalytics’ suite of tools, TV3 Group’s business operations will have access to real-time, contextual viewership and behavioral data, providing deep actionable insights for its teams.
Samuel Sweet, CEO of ThinkAnalytics EMEA & APAC, commented, “We are thrilled to partner with Go3, which continues to be the go-to streaming service in the Baltics. With the combination of our tools, our enabling platform and best practices resulting from years of experience, we aim to help TV3 Group accelerate customer acquisition and deepen engagement with its Go3 subscribers.”
About TV3 Group
TV3 Group, the leading media group in Baltics, is a portfolio company of Bite Group and Providence Equity Partners, a global premium asset management company. TV3 Group owns and operates the leading commercial free-to-air channels in Baltics, the largest DTH and OTT television, premium film and sport channels, as well as a portfolio of leading commercial radio stations.
TV3 Group’s brand portfolio includes:
- Leading general and thematic TV channels: TV3, TV6, 3+, TV3 Life, TV3 Mini, TV8, TV3 Sport Open
- Go3 streaming service in the Baltics
- TV3 Sport, TV3 Sport 2 and TV3 Film – leading premium sport and film channels in Baltics
- Home 3, one of the leading pay-tv service providers in the Baltics
- Radio stations: Star FM, Radio Volna and Power Hit Radio
- The largest AVOD video portal: TV3 Play
- News and entertainment portals: tv3.lt, tv3.lv, Uudised.tv3.ee and Buduaar.ee
ThinkAnalytics is a world leader in AI-based content discovery and viewer analytics with its Think360 product suite, which enables video service providers, studios, broadcasters and media companies to deliver personalized experiences to their users. Delivering content discovery and viewer insights to over 85 service providers serving approximately 475 million subscribers in 43 languages with 8 billion recommendations per day, ThinkAnalytics is the largest independent content discovery platform. Customers include Liberty Global, Vodafone, Deutsche Telekom, DirecTV Latin America, HBO Max, Sony Bravia, Bell Canada, BritBox International, Crunchyroll, Astro, Intigral, MBC, OSN, Proximus, Rogers, Sky Mexico, Tata Play and TELUS.
Proven results show a significant uplift in viewer engagement, reduced churn and lower operation costs. Its complementary ThinkAdvertising solution creates contextual intelligence about viewers for hyper-targeted audience segmentation by blending first-party behavioural data with enriched metadata to create new advertising revenues. ThinkAnalytics boasts an Emmy Award for Technology and Engineering for excellence in engineering creativity. Privately held, ThinkAnalytics is jointly headquartered in Los Angeles and London.