ThinkAnalytics to unveil aggregation beyond media, alongside FAST monetization and churn reduction at IBC22

September 1, 2022

New use cases will demonstrate how discovery, advertising, and monetization deliver results

London, UK, 1 September 2022: ThinkAnalytics, the market leading personalized recommendations and hyper-targeted advertising provider, today unveiled its plans for stand A74 in Hall 1 at IBC 2022. As well as showing how it impacts monetization and reduces churn, a highlight will be ground-breaking demonstrations of how ThinkAnalytics is working with a customer in North America to increase stickiness by going beyond video aggregation to incorporate search and recommendations across news, music, gaming, and non-media assets such as books.

This initiative builds on ThinkAnalytics’ success delivering super aggregation for customers and is designed for brands looking to become a single portal for entertainment such as gaming and music, services including hospitality, and shopping.

With Omdia estimating that FAST channels will generate $10bn in ad revenue in 2027, ThinkAnalytics will also show how Think360 and ThinkAdvertising support the monetization needs of the growing number of FAST providers.

Think360 is a 360 degree solution for TV and OTT customers for content discovery, viewer engagement, and monetization, helping drive engagement, increase ARPU and reduce churn. Key to this success is Think360’s automated ThinkMetadata solution which provides content intelligence and enriches metadata for accurate discovery in 43 languages. It eliminates the need for time-consuming manual classification or a reliance on basic third-party services. ThinkMetadata applies AI and machine learning to generate multi-dimensional tags that explain the DNA of each asset at a granular level – for example, elements of a plot, narrative styles, and moods.

As SVOD providers suffering churn levels of up to 40% and in an environment where even a small percentage reduction in churn means millions of dollars in revenues, ThinkAnalytics is seeing strong demand for Think360 to predict churn, provide actionable insights, and measure the impact of actions. Building on its two decades of expertise in churn management, ThinkAnalytics’ AI and machine learning delivers a highly accurate predictions of which subscribers will churn and can predict the number of days until a subscriber will cancel their subscription, along with insights about which actions the service provider can take to stop churn before it happens.

By providing a 360 degree view of video services for discovery, engagement, monetization, we help providers turn customer viewership data into gold. Whether they want to increase engagement to cut churn or deliver on the promise of addressable advertising and FAST, we have the evidence that our data science delivers results,” said Samuel Sweet, CEO of EMEA and Asia Pacific at ThinkAnalytics. “However, with an eye on the future, we believe show attendees will find our approach to expand aggregation beyond video services is going to be popular talking point and a centrepiece of the stand.