At ThinkAnalytics, we’re revolutionizing content discovery with the power of generative AI. With our Think360 platform, in collaboration with Amazon Bedrock, we can tailor viewer experiences across channels, ensuring each interaction is rich with context and...
by Kevin Yao | 9 FEB 2023 | in Amazon Personalize, Data Science & Analytics For Media, Direct-To-Consumer & Streaming, Media & Entertainment This blog is co-authored by Nilay Naik from ThinkAnalytics and Kevin Yao from AWS....
Netflix and Disney are merely the latest TV providers to introduce advertising in an attempt to shore up subscription revenue and improve profitability. Ad-funded business models are now predominant and addressable advertising the big promise to advertisers. However,...
With Disney and Netflix becoming the latest providers to succumb to the inevitable commercial realities of the subscription-only TV business model, it did set me thinking again about the amount of advertising consumers now have to endure and what this means for both...
Viewer behavioural targeting on TV is superior to both digital behaviour attribution and 3rd-party data Whilst there is a lot of talk about better audience targeting on TV, there’s very little examination of the quality of data on which targeting is based. Most of the...
As the capability for consumer targeting on digital becomes ever more sophisticated, so the scope of addressable audience segments on TV looks increasingly anaemic. In fairness to the TV industry, there are considerable technical, operational, and commercial...
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies.
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
Cookie
Duration
Description
cookielawinfo-checkbox-analytics
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional
11 months
The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy
11 months
The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
