In the fragmenting streaming landscape, the future of Pay TV may not be about owning more content, but helping viewers navigate what you have. At Connected TV World Summit, Peter Docherty joined leaders from Virgin Media O2, Vodafone Group, and Telenet to discuss how...
A large share of CTV inventory is still undervalued. Not because it’s low quality, but because it lacks context. Most inventory is defined by broad content categories or static audience assumptions. It’s packaged around availability, not meaning. And without a clear...
Publishers, operators, and OEMs sit on some of the richest data in TV advertising, but most of it reveals who audiences are based on static, demographic information—not what they’re actually doing or why they’re watching. It’s the difference between looking at a...
For years, TV advertising has been powered by audience data. Demographics. Panels. Third-party overlays. Modeled segments. But while the industry invested heavily in understanding who the viewer is, it often overlooked something just as powerful: What the viewer is...
In today’s streaming-first world, content libraries are growing exponentially—but metadata hasn’t kept pace. Basic tags like genre, cast, and description only scratch the surface. To truly unlock engagement and monetization, platforms need a deeper layer of...
When audience intelligence is dynamic and directly connected to content signals, monetization becomes a powerful feedback loop: Relevance drives engagement. Engagement drives performance. Performance drives revenue. The future of TV advertising belongs to media owners...
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