How to Better Monetize Video Advertising: First-Party Data Is King

By Tom Mooney SVP of Advertising, ThinkAnalytics https://www.streamingmedia.com/Articles/Post/Blog/-How-to-Better-Monetize-Video-Advertising-First-Party-Data-Is-King-147644.aspx New consent-based opt-in policies across apps and websites, like Apple’s App Tracking...

ThinkAnalytics achieves Amazon RDS Ready designation

London and LA, June 8, 2021 – ThinkAnalytics, a global provider of content discovery and viewer insight solutions, announced today that it has achieved the Amazon RDS Ready designation, part of the Amazon Web Services, Inc. (AWS) Service Ready Program. This...

Visionary Insights: Data and Decision Making in Video Services

Date: June 9, 2021 Time: 2:15pm Central Time     Parks Associates: Future of Video The explosive growth of streaming video consumption has created a level of competition by video services that is unprecedented. In today’s competitive, cost-constrained,...