Standardised TV behavioural-targeting attributes can align with digital and help facilitate cross-media campaigning Aside from accurate measurement of advertising effectiveness, one of the biggest aspirations for Advertisers – and their agencies – is to be able...
TV targeting attributes must align with the speed of the consumer, not the speed of the organisation Audience targeting on TV remains very basic compared to the offering available on digital. As operators have moved into addressable advertising, most have initially...
Behavioural targeting can be used to better manage exposure, for less wastage and increased reach For an advertiser the primary business objective is to create demand. Most advertisers have a defined consumer and will have spent time understanding who those consumers...
Nothing is more powerful than habit. First, we make our habits and then our habits make us. When our habitual behaviours are captured and recorded, they provide a good basis on which to define us and predict what we might do next. That’s the foundation of the whole...
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