How to Better Monetize Video Advertising: First-Party Data Is King

By Tom Mooney SVP of Advertising, ThinkAnalytics https://www.streamingmedia.com/Articles/Post/Blog/-How-to-Better-Monetize-Video-Advertising-First-Party-Data-Is-King-147644.aspx New consent-based opt-in policies across apps and websites, like Apple’s App Tracking...