LONDON and LA, 18 September 2025 – ThinkAnalytics, the global leader in video content discovery and personalization, today announced that Dish TV India, the leading content distribution company, has chosen ThinkMediaAI to provide personalized recommendations across its Watcho OTT platform. ThinkMediaAI will allow Dish TV to enhance the viewing experience and drive increased user engagement and subscriber loyalty. ThinkAnalytics’ comprehensive ThinkMediaAI product suite includes personalized content discovery, search, editorial curation, UX orchestration, A/B testing and business insights.
ThinkAnalytics will provide search and personalized content discovery across more than 24 OTT apps on Watcho’s OTT aggregation platform as well as live TV. Dish TV will take advantage of ThinkMediaAI’s massive scalability to meet the requirements of millions of paying subscribers as well as supporting 12 different languages.
ThinkMediaAI will strengthen Watcho’s evolution from a content aggregator to a comprehensive entertainment platform that offers curated and immersive experiences. And, as Watcho’s library is boosted with more international and regional titles, ThinkMediaAI’s industry-leading metadata enrichment ensures the highest quality recommendations and discovery, even when viewers are interested in niche local language dramas.
Using ThinkMediaAI’s real-time profiling and dynamic UI with rail positioning and trending content tailored to the user, Watcho viewers will have a personalized user experience on every device. At the same time, the editorial and curation team will have improved decision making based on new insights and intelligence about viewing behaviour trends and content investments. They will also be able to increase efficiencies with A/B testing and automation tools that optimize editorial workflows and accelerate time-to-market for new content and campaigns while minimizing dependency on engineering resources.
Mr. VK Gupta, CTO at Dish TV India, said, “The proven AI-powered capabilities of ThinkMediaAI give us the precision and scale to delight every subscriber, across 24+ OTT platforms, by surfacing content that truly resonates with their preferences. This collaboration ensures that our viewers enjoy a seamless, intuitive journey while our teams gain the agility to innovate faster, maximize audience engagement, and unlock new value in today’s dynamic OTT landscape.”
Peter Docherty, ThinkAnalytics CTO and co-founder, commented, “Dish TV’s Watcho OTT aggregation platform is a pioneer in super-aggregating streaming services. Dish TV recognises that two third of India’s population are millennials or younger and the need to engage these viewers is paramount. With ThinkMediaAI, Dish TV will be able to monetize this opportunity while delivering a superior viewing experience to users.”
About Dish TV India Limited
Dish TV India Limited is India’s leading content distribution Company with a strong presence in both direct-to-home (DTH) television and OTT space. The Company has multiple individual brands like Dish TV and d2h (DTH brands), Watcho (OTT aggregation platform) and FLIQS (Exclusive digital content segment in Watcho app) and a 360-degree ecosystem that includes content services, devices, and OEM partnerships. Dish TV India Limited platform enables subscribers to access the best of content available through multiple delivery platforms on any screen, anywhere, anytime. The Company has on its platform more than 587 channels and services including 89 HD channels and 4 international channels along with 19 VAS services and 21 popular OTT apps. The Company has a vast distribution network of over 2,334 distributors & around 158,167 dealers that span across 9,500 towns in the country. Dish TV India Limited is connected with its pan-India customer base through call centres that are spread across 14 cities and are equipped to handle customer queries 24X7 in 12 different languages. For more information on the Company, please visit www.dishd2h.com