ThinkAdvertising
AI-powered audience intelligence for TV and streaming advertising
Turn First-Party Viewing Data into High-Value Ad Audiences
Activate privacy-safe, real-time audiences for behavioral, contextual, and addressable advertising—raising CPMs, boosting performance, and reducing data costs.
Publishers, operators, and OEMs sit on rich subscriber, household, and log data — but it reveals who audiences are, not how they behave or why they engage. Without behavioral context, it’s hard to package ad inventory, prove relevance, or connect advertisers with qualified audiences.
ThinkAdvertising adds behavioral intelligence — giving TV platforms the context they need to power ad relevance, monetization, and measurable performance.
Drive Ad Results with Audience Intelligence
Instantly enrich audience and content data across linear, CTV and streaming to unlock behavioral signals that power relevant advertising.
Understand the Audiences Behind Every Screen
Proprietary AI models process billions of viewing behaviors to infer household composition, affinities, and purchase intent — enabling precise and unique segmentation for ad targeting.
Individual Household
Individual Household
Profile 1 – Sports, Travel and Personal Finance
Cohabitant Household
2 Adult Profiles
Profile 1: Sports & Auto
Profile 2: Travel, Fitness, Home & Garden
Family Household (Preschool Kids)
2 Adult & 1+ Kids Profiles
Profile 1: Auto, Fitness
Profile 2: Home & Garden, Personal Finance
Family Household (Teenage Kids)
2 Adult & 1+ Kids Profiles
Profile 1: Finance,
Food & Drink
Profile 2: Style & Fashion, Personal Finance
Standardize, Enrich and Activate Audiences at Scale
Build Behavioral Audiences
Transform real-time viewing signals into first party, privacy-safe segments that capture affinities, engagement levels, demographics, and household composition.
Scale with
Confidence
Achieve data accuracy across millions of audiences and content titles in weeks — not months, turning raw data into actionable intelligence for advertising.
Expand Premium Inventory
Increase inventory value, fill rates and drive higher CPMs with more targetable audiences and greater ad relevance across content.
Enrich Creative Automatically
Turn every ad asset into structured, searchable intelligence — tagging tone, scene objects, and offers to improve ad placement, performance and brand suitability.
Standardize and Score Data with Confidence
Normalize taxonomies across ad categories and subcategories (including IAB standards) and apply weighted confidence scoring from AI models trained on global viewing data.
Continuously Refresh Audience Profiles
Keep millions of structured audience profiles automatically updated and activation-ready, ensuring behaviors are current and accurate.
See what ThinkAnalytics Can Do For You