Unlock the potential of your viewing data to increase advertising revenues using hyper-targeted contextual advertising

ThinkAdvertising is an out-of-the box, automated solution

Speedily transforms raw viewing data into international standard internet audiences

Enables TV to offer the same huge range of Affinity Categories available in digital

  • Transform your first-party data into valuable and saleable audiences and boost revenue

  • Increase spend from existing advertisers by increasing reach into light viewing audiences

  • Attract new-to-TV advertiser spend to your platform with hyper-targeting capabilities

  • Enable cross-media campaigning with TV audience attributes aligned to those in Digital channels

  • Significantly improve viewer identification in a post-cookie, GDPR-regulated world

  • Automate the operation and maintenance of a large, dynamic set of targeting attributes

Global Viewing Data Expertise

Highly Automated Advanced AI

World’s Best Content Metadata Enrichment

Digital Industry Standard Attributes

Take your advertising targeting to the next level and increase revenue

Realise the benefits of increased Ad revenue and faster ROI

Deliver more advertising spend from existing and new advertisers

Increase your platform attractiveness and spend by offering premium standardised attributes

  • Enable your advertisers to buy the same audiences on digital and TV, aligned to digital (IAB) standard

  • More accurate and up-to-date than basic 3rd party data

  • Large Advertisers will spend more to increase Reach when you offer improved targeting, especially to light viewers

  • Identify consumer purchase intent through behavioral triggers

  • Improve Advertising CPMs

  • Deliver more relevant advertising for better viewer engagement

Attract new-to-TV advertisers to your platform with hyper targeting capabilities

  • Offer the opportunity for niche Advertisers to move into TV on your platform without undue wastage and better ROI

  • Enable SME advertisers to be able to use the richness and power of TV for their specific target market at affordable rates

  • Significantly increase your Advertiser Total Available Market

Drive profitable operational targeting performance improvements

  • Create & manage a large set of attributes faster & less costly than using conventional in-house analytics teams & tools

  • Enjoy cost savings from reduced 3rd party data spend

  • Improve audience prediction for better Ad optimisation

Want to learn how to increase your advertising revenues using hyper-targeting?

Unlocking the value in your viewing behaviors

By tracking behavior over time, we can identify and predict sustained interest…

..as well as identifying purchase intention

ThinkAdvertising transforms your viewing data into advanced IAB* audiences

  • Produces over 160 distinct audience affinities

  • Identifies valuable Light Viewers

  • Reveals household composition

  • Predicts intent to purchase

  • Easily expandable

* Internet Advertising Bureau – international industry body for digital advertising

ThinkAdvertising improves viewer identification and household composition

Single-user household Profile

  • Predictable behavior – no contrasting patterns

  • Consistent trends week by week

  • No kids content consumed

  • Light Viewer

  • Consistently engaged in Arts and Fashion content

    Multi-user household Profile

    • Sharp contrasting viewing patterns

    • No obvious trends

    • Heavy Viewer

    • 45% of household viewing was Kids’ content

    • Household likely to be a family with kids <10 years old

    Advanced affinity targeting delivers proven campaign performance uplifts

    Deploying ThinkAdvertising demonstrates improved engagement with significantly increased response and purchase rates

    Case Study

    Client

    European Pay-TV operator

    Objective

    Increase product purchases and video views from campaigns

    Solution

    ThinkAdvertising audience affinity segments, generated from first party viewing data, used to dynamically target the best audience for each campaign

    Results

    Increase in click-through rates of 10x and a 27x increase in product purchase

    Click-to-Purchase

    Click-to-Video

    Video Completion

    Would you like to see how ThinkAdvertising  can work on your viewing data?