ThinkAnalytics Strengthens Leadership Team with Lu Bolden as Chief Strategy Officer

April 19, 2022

Industry Veteran to Drive Strategic Growth of Personalized Video Platform

London and LA, April 19, 2022 –– ThinkAnalytics, a global provider of cloud-based personalized content discovery, viewer insight, and targeted advertising solutions, today announced that Lu Bolden has joined the executive team as Chief Strategy Officer. In this newly created role, Bolden will lead the global strategy and business growth including partnerships for the Think360 viewer engagement platform. He will report directly to ThinkAnalytics Chairman Eddie Young.

Bolden brings extensive experience from the media and entertainment and technology industries including the development and execution of successful revenue-generating programs in various executive management roles. Most recently, he was Chief Revenue Officer during his tenure at Verimatrix where he managed sales and operations through a SaaS revenue model transition, while maintaining recurring revenue from the existing customer base. Prior, he co-founded CSI Digital, a next-generation systems integration company, and as President, led the company to a successful acquisition.

He will build on ThinkAnalytics’ 20% revenue growth in 2021 by continuing to raise its profile outside of EMEA through a renewed go-to-market strategy and global partnership program. The company has experienced an uptick in demand for its proven and new personalization features within Think360 platform and in particular the enhancements of ThinkAdvertising where first-party behavioral data combined with an enriched set of metadata enable hyper-targeted advertising.

This is an exciting time in the video streaming industry as providers are looking at innovative ways to create and maintain customer engagement and loyalty. More and more operators are turning to ThinkAnalytics once they realize that a simple search function is not enough to keep a viewer engaged with their service,” said Bolden. “ThinkAnalytics has by far the most comprehensive and mature viewer engagement platform for content and now advertising in the market today that has been built on hyper personalization. I am looking forward to helping the company reach a new level of success.

Having known Lu from his Verimatrix days, he is a perfect fit to drive growth based on his unique combination of deep industry knowledge and insights into where the streaming video market is headed,” said Eddie Young, Chairman, ThinkAnalytics. “He will be a highly effective advocate for our Think360 value proposition and will further strengthen our partner ecosystem in the OTT and pay-TV services marketplace.”