London and LA – April 16, 2019 – ThinkAnalytics™ has announced the return of Chris Tooke to the management team as senior vice president for new business sales, Europe and Asia.
Chris rejoins the firm after 18 months spent in TV security and advertising roles, broadening his experience of the industry. His focus is again on driving new business initiatives and partner relations in both Europe and Asia.
A particular target for Chris will be the plethora of new and emerging streaming services offering live premium content where ThinkAnalytics’ platform can boost viewer engagement, ensure service loyalty, and help provide a faster return on content investments.
“The myriad opportunities opening up to help premium streaming services to boost engagement was one of the reasons for my return. These firms’ investments in premium content make personalized recommendations and content discovery a must have if they are to thrive in the long term,” said Chris Tooke, senior vice president for new business sales, Europe and Asia, ThinkAnalytics.
“Chris is a great asset to the company. He has a wealth of experience and is adept at helping to show customers how our world-leading platform can help operators increase engagement and loyalty across their customer base. Chris has the drive to further ensure that ThinkAnalytics continues to be the dominant worldwide force in content discovery and will help us to meet our ambitious growth targets by forging new industry partnerships and new customer wins throughout Europe and Asia,” added Eddie Young, ThinkAnalytics Chairman.
ThinkAnalytics is the global leader in personalized content discovery, advanced viewer analytics and engagement solutions.
ThinkAnalytics is the leading content discovery solution worldwide, enabling video service providers, studios, broadcasters and media companies to deliver personalized experiences to their customers resulting in significant uplift in viewer engagement, loyalty and ARPU.
ThinkAnalytics delivers content discovery and viewer insights to over 80 video service providers serving more than 250 million subscribers in 43 languages. Customers include: Astro, BBC, Cox, DAZN, Deutsche Telekom, Liberty Global, PCCW, Proximus, Rogers, Sky, Singtel, Tata Sky, Viacom18 and Vodafone.