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How to transform your TV targeting to digital media targeting standards without stress
As the capability for consumer targeting on digital becomes ever more sophisticated, so the scope...
Omni-channel campaigning is a pipedream without an omnichannel set of audience targeting attributes
Standardised TV behavioural-targeting attributes can align with digital and help facilitate...
TV audience targeting must reflect the dynamics of consumer behaviour
TV targeting attributes must align with the speed of the consumer, not the speed of the...
TV behavioural targeting can reach the parts others can’t
Behavioural targeting can be used to better manage exposure, for less wastage and increased reach...
You are what you watch – how our TV viewing behaviour can provide improved identification in a post-cookie world
Nothing is more powerful than habit. First, we make our habits and then our habits make us. When...
Castoola realizes 10x increase in ad response rates and purchases using ThinkAdvertising
London, UK, 9 September 2022 - ThinkAnalytics, the leading personalized recommendations and...
ThinkAnalytics’ Think360 personalized content discovery platform now available in AWS Marketplace to simplify SaaS procurement
London and LA, September 2, 2022 – ThinkAnalytics, a global provider of personalized content...
ThinkAnalytics to unveil aggregation beyond media, alongside FAST monetization and churn reduction at IBC22
New use cases will demonstrate how discovery, advertising, and monetization deliver results...
3SS and ThinkAnalytics Partner to Turbocharge UX Optimization
Highlights: 3Ready Control Center 3.0, 3SS’ next-gen UX management and content curation hub, is...
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Deep Viewing Insights
Eddie Young
Chairman
In 2001 Eddie Young, along with the management team of ThinkAnalytics, acquired the company from its Nasdaq-listed parent, Gentia. Since then Eddie has led the company’s sales and business strategy.
Eddie has over 25 years in sales and management. In 1990, he established ACS (UK) an enterprise IT consultancy, and sold it to Dell in 2006 to form a significant part of Dell’s European Consultancy Practice. Eddie is also Founder and Chairman of ECS, one of the UK's largest Cloud Services and Digital Transformation companies.
Eddie has a degree in Economics from Aberdeen University and a masters from the University of Natal (SA).
With enriched metadata you can merchandize your content better and deliver personalized experiences for individual viewers, boosting engagement.
ThinkMetadata is a fully automated solution that enriches metadata for better discovery and deep personalization in more than 43 languages.
Because ThinkMetadata keeps on top of the ever-changing content items available, there is no need to resort to time-consuming manual classification or rely on third-party services.
Our metadata enrichment capabilities extend to the creation of multiple genres/sub-genres and mood descriptors that capture the intricate nuances of a show, event or movie.
By understanding your content better, ThinkMetadata ensures viewers never miss the chance to watch those important new, big-budget and prime-time programs.
ThinkMetadata is a fully automated solution that enriches metadata for better discovery and deep personalization in more than 43 languages.
ThinkMetadata is a fully automated solution that enriches metadata for better discovery and deep personalization in more than 43 languages.
Drive your business forward with deep viewing insights
Peter Docherty
Founder and Chief Technology Officer
Peter Docherty founded ThinkAnalytics in 2001 and has been CTO leading the global R&D team since then. The technical brains behind the world’s most widely deployed personalised content recommendation engine, Peter’s vision for the massive potential of AI and machine learning goes back to the founding of the company.
Peter has a multitude of patents granted and pending to his name and is responsible for many industry firsts including, in 2006, the first recommendations engine for live, linear TV which is far more difficult than VOD and the first content discovery vendor to scale to over 100 million users in the cloud.
Since 2010 he has been on the Advisory Board at the University of Stirling and since 2013 he has been on the Industrial Advisory Board at the University of Strathclyde. Since 2016, Peter has been a member of the Innovation Advisory Board at The Data Lab, Scotland's Innovation Centre for data science and AI.
Peter graduated in computer science and microprocessor systems from the University of Strathclyde, Scotland; has an MBA with Distinction from the University of Strathclyde Graduate Business School; and is a Chartered Engineer.
Samuel Sweet
CEO of EMEA and APAC
Samuel joined as CEO of EMEA and AP in November 2021. With more than 25 years’ sales experience, including 10 years in private equity-backed start-ups, Samuel brings the ideal mix of commercial acumen, operational excellence and deep industry knowledge to the company.
Samuel has a strong track record in building and scaling high-growth businesses. This includes leading the TiVo business outside of North America, presiding over a significant increase in revenues, and building partnerships with customers including Sky, Liberty Global, Virgin and Vodafone. He also spearheaded the successful launch of TiVo voice services in APAC and set up TiVo’s advanced monetization and advertising business development function.
Prior to TiVo, Samuel managed the largest account in the Cisco Service Provider Video Software Solutions (SPVSS) business, following Cisco’s acquisition of NDS, where he worked alongside ThinkAnalytics as a key partner.